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Tag : marketing to millennials

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Worried About Reaching Out to Your Millennial Guests?  Top 5 Things You Can Do to Attract Them

May 9, 2018

Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets...

Video: How Critical are Millennials for Hotel Brands?

May 7, 2018

By Stuart Pallister The topic of millennials and hospitality was featured in a panel session during the 9th Young Hoteliers Summit at Ecole...

Hotel Marketing to Millennials

April 4, 2018

By Casey Munck Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever...

How to Attract the Millennial Market? Watch the Trends

February 26, 2018

By Lorraine Abelow What draws the demanding Millennial market to luxury travel experiences? Since they work hard and play hard, these travelers seek...

Differentiating Lifestyle Hotel Brands in an Increasingly Competitive Category

December 6, 2017

By Court Williams The millennial’s idea that they have everything they need and nothing they don’t (lyrics from Homegrown by the Zac Brown Band)...

[Infographic] It Pays to Know Your Hotel Guest

November 1, 2017

In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding their...

Are Hotels Coveting only Half of the Millennial Market? Part Two

September 21, 2017

By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Part I dealt with understanding the millennials and their mindset - - now...

Are Hotels Coveting only Half of the Millennial Market? Part One

September 18, 2017

By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Like so many of you, I am smitten with reports on how hotels - - heavily...

Your Property: ‘On Fleek’ with Millennials

October 13, 2016

By Cory Falter What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults...

Millennials vs Boomers: Who is More Likely to Unsubscribe from Hospitality Emails?

April 5, 2016

After running the numbers for opt-out trends one week and millennial email behavior the next, we wondered whether opt-out rates change in relation to age. Said...

Do You Really Need a Separate Brand for Millennials?

March 1, 2016

By Vikram Singh Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically,...

How Millennials are Redefining Group Travel: 6 Things Hotels Need to Know

November 3, 2014

As Millennials move into higher spending years, hotels need to seize the group business opportunity that this generation offers. CEO of Groupize Solutions...

4 Emerging Concepts & Trends in Social Media Marketing

September 5, 2014

Marketing to Millennials? Tech Entrepreneur Identifies Opportunities for Businesses When Beyoncé released her self-titled album late last year, she didn't go...

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