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Hotel Marketing Budgets: How Much Is Actually Enough?
September 19, 2018
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over...
The 5 Deadly Sins of Content Marketing
September 13, 2018
By Jennifer Nagy
Are you a sinner or a saint?
While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I’d...
What’s Wrong With Your Hotel Website? Ask Your Call Center Team
August 29, 2018
By Doug Kennedy, KTN and Dave Spector, Tambourine
Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized:...
Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels
August 7, 2018
By Max Starkov, President & CEO at HEBS Digital
Offering local tours and activities - i.e. experiences in the destination - is a multibillion...
Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management
August 6, 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two...
The Joy of Publicity
August 3, 2018
By Babs Harrison
It's the "in" thing to say these days - "oh, we don't need traditional media, we're on social media, and...
Leisure Real Estate Advisors, LLC Selected to Represent a Hilton-Marriott Portfolio in Salina, KS
July 7, 2018
Leisure Real Estate Advisors, LLC, is pleased to announce its engagement as exclusive marketing agent for the sale of a three property Hilton-Marriott branded...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
April 23, 2018
By Margaret Mastrogiacomo, Vice President Strategy
This month, the latest digital innovations include new publishing features on Google My Business listings,...
The Set Hotels Joins Cendyn
April 10, 2018
The Set Hotels looks to the future and implements world's leading hotel CRM platform, Cendyn eInsight, across their hotel group
London, United Kingdom -...
Hotel Marketing to Millennials
April 4, 2018
By Casey Munck
Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever...
Are You Marketing to Your Guests’ Five Senses?
March 28, 2018
Sensory marketing has been used by some of the world’s biggest brands for decades. 35 percent of Fortune 500 companies have adopted some form of...
A Hotel Marketer’s Guide to CRM
March 15, 2018
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications...
For Successful Marketing, Content Is King
March 12, 2018
by John R. Hendrie
Go ahead, tell your story. That is really what your future guests want. Write it down. Cast that story line out, reel...
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
March 8, 2018
By Margaret Mastrogiacomo, VP Strategy
This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful...
Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?
February 14, 2018
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
February 12, 2018
A Case Study on Delivering the Best Mobile User Experience on the Web.
Denver, CO - Brewer Digital Marketing, announces the launch of Best Western River...
PR and Visibility for Your Start Up: Making the Right Moves
January 25, 2018
By Michael Frenkel, MFC PR
Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate...
10 Most Influential Hospitality Trends and Insights to Start 2018
January 8, 2018
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now.
1. The hotel industry's automated...
TripAdvisor and Google Going Opposite Directions?
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor’s Instant book disaster or that Google...
Art as A Marketing Strategy for Hotels – Infographic
January 3, 2018