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Tambourine Shares The Official Gift Guide for Hotel Marketers
December 19, 2018
This wish list is unlike any other. Don’t expect to be asked for the latest tech gadget or an all-expenses paid vacation.
Listen up, hotel owners and...
Everything Your Hotel Should Know About the Google Maps Update
December 10, 2018
By Matt Tutt
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure...
Localism, a Vast Subject
December 5, 2018
By Georges Panayotis
It's about time we stopped believing in Santa Claus. None of us has his abilities, his resources or a myth as powerful as his own....
A Holiday Tradition: Our 5th Annual Hotel Marketing Thanksgiving List
November 21, 2018
We surveyed hundreds of clients, colleagues and industry experts what they are feeling good about.
Across the U.S., Thanksgiving is a holiday often...
Tambourine Shares What’s Haunting Hotel Marketers This Halloween?
October 31, 2018
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most...
Fleming’s Hotels Implements Best-In-Class Hotel CRM Platform, Cendyn’s eInsight, Across Their Hotel Group
October 4, 2018
Thursday 4th October, 2018 – Frankfurt, Germany – Fleming’s Hotels, a modern leader in the business & leisure hospitality marketplace in...
Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story
October 1, 2018
By Steffan Berelowitz
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com...
Hotel Marketing Budgets: How Much Is Actually Enough?
September 19, 2018
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over...
The 5 Deadly Sins of Content Marketing
September 13, 2018
By Jennifer Nagy
Are you a sinner or a saint?
While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I’d...
What’s Wrong With Your Hotel Website? Ask Your Call Center Team
August 29, 2018
By Doug Kennedy, KTN and Dave Spector, Tambourine
Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized:...
Why Offering Local Tours and Activities Is a Huge Revenue Opportunity for Hotels
August 7, 2018
By Max Starkov, President & CEO at HEBS Digital
Offering local tours and activities - i.e. experiences in the destination - is a multibillion...
Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management
August 6, 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two...
The Joy of Publicity
August 3, 2018
By Babs Harrison
It's the "in" thing to say these days - "oh, we don't need traditional media, we're on social media, and...
Leisure Real Estate Advisors, LLC Selected to Represent a Hilton-Marriott Portfolio in Salina, KS
July 7, 2018
Leisure Real Estate Advisors, LLC, is pleased to announce its engagement as exclusive marketing agent for the sale of a three property Hilton-Marriott branded...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
April 23, 2018
By Margaret Mastrogiacomo, Vice President Strategy
This month, the latest digital innovations include new publishing features on Google My Business listings,...
The Set Hotels Joins Cendyn
April 10, 2018
The Set Hotels looks to the future and implements world's leading hotel CRM platform, Cendyn eInsight, across their hotel group
London, United Kingdom -...
Hotel Marketing to Millennials
April 4, 2018
By Casey Munck
Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever...
Are You Marketing to Your Guests’ Five Senses?
March 28, 2018
Sensory marketing has been used by some of the world’s biggest brands for decades. 35 percent of Fortune 500 companies have adopted some form of...
A Hotel Marketer’s Guide to CRM
March 15, 2018
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications...
For Successful Marketing, Content Is King
March 12, 2018
by John R. Hendrie
Go ahead, tell your story. That is really what your future guests want. Write it down. Cast that story line out, reel...