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Hilton Launches New Brand, Signia Hilton, Focused on Meetings and Events
February 22, 2019
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of Signia Hilton, its dynamic, new meetings-and-events-focused brand. The portfolio of hotels is...
2018: A Year of Growth and Profitability for Hotels
February 8, 2019
By Fran Worrall, Hospitality Upgrade Editor
Major brands saw increases in occupancy and ADR, along with expansion across the globe
As 2017 came to an...
What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities
September 25, 2018
by Chekitan S. Dev, Rebecca W. Hamilton, Roland T. Rust, and Matthew V. Valenti
Abstract: Hotels provide a lengthy menu of amenities based on the...
Small Brands Are Defined by Big Stories
September 19, 2017
By Michael Tall
The boutique hotel customer is looking for a certain type of experience that transcends a bed in a room. This traveler is looking for a...
The Evolution of Hotel Branding: The Changing Focus of Hotel Brands
June 24, 2014
by Randy Hulce
Travelers who favor a particular hotel brand know what to expect when they arrive. The rooms look identical whether they are located in Maine...