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Are OTAs Losing Share in the Mountains?
October 20, 2015
It’s hard to avoid the topic of OTAs in today’s hotel marketing landscape. But it’s also hard to find data on OTA reliance when it comes to...
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
October 8, 2015
Hot off the press from Flip.to and industry leaders, RevPAR Hacking is the ultimate guide to the impact of revenue culture. Not only will readers get insight...
The Little Box That Is Costing Hotels Millions
September 16, 2015
Think promo codes are a magic bullet? Think againby Dave SpectorModern travelers are savvy, deal-seekers.If a hotel deal exists, they'll find it, use it, then...
9 Best Practices for Hotel Content Marketing Strategy
July 23, 2015
Creating great content for your hotel and posting it to your social media pages doesn't necessarily mean that potential guests are engaging with it...or even...
Using Travel Reviews In Your Hotel’s Content Strategy
May 15, 2015
By Margaret AdyMay 15, 2105
Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015,...
Mom Knows Best: Hotel Marketing Lessons from Your Mother
May 6, 2015
Back by popular demand, we’ve updated one of our most popular posts from last year!
Could Mom be the best hotel marketer ever?
Hotels Need To Think Like A Media Company
April 28, 2015
A hotel's strategy for producing content should be inspired by media companies and influenced by their ideal customer and what is unique about their...
Where Have The Real Hotel Marketers Gone?
April 8, 2015
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca)In my role as hotel industry consultant, marketer and blogger, I am often asked to provide advice to hoteliers...
An April Fools Guide to Hotel Marketing
March 31, 2015
By Dave Spector
Every year, on April 1st right around 10 am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the...
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
March 23, 2015
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands’ fan counts. After more than...
Want Better TripAdvisor Rankings? Do These 3 Things
March 3, 2015
To date, there You But what will it take for your property to place in the top 30 search While we believe 3 primary factors contribute to...
10 Things Hotel Marketers Want For Christmas
December 22, 2014
30 years of holiday decorating. 30 Christmas trees in the Tambourine offices. 30 years of clinking eggnog-filled glasses. After all these years,...
3 Updates to Facebook that Make It A More Effective Channel for Hotels
December 15, 2014
By: Trey ShenemanDecember 15, 2014
Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot."...
Hotel Marketing Tips For Better Managing 800 Numbers
December 12, 2014
By Doug KennedyDecember 12, 2014
While much of the focus of hotel marketing these days is on managing electronic channels, there is still a significant amount...
Top 10 Things Great DOSM’s Do Every Day: #5 is a Must!
November 20, 2014
by Dave Spector
1. Determine the Day’s Top Priorities and STICK to Them
As tempting as it may be, don’t flip open your computer and...
VisitEngland Engages nSight Travel Intelligence to Understand Online Travel Consumers
November 7, 2014
NASHVILLE, TN - November 7, 2014 - nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that VisitEngland, the...
Just in Time for Halloween: Tambourine Releases Top 10 Hotel Marketing Horror Stories
October 29, 2014
Tambourine, a hotel and tourism marketing firm, has released Halloween Horror Stories, an annual list of the scariest mistakes in hotel...
5 Ways to Use LinkedIn to Drive Group Revenues
October 21, 2014
by Dave Spector
Ever watch the competition land a big event while you’re stuck at a 60% occupancy rate?
You know their rooms are full. Their restaurants...
What Online Travel Agents are Looking for in Their Hotel Partners
October 10, 2014
by Trey Duling
I have read quite a few articles on hotel-online.com about the difficulties hotels have with Online Travel Agents, and I have also read...
The Map Gap: Is Your Hotel Getting Lost on the Web?
October 6, 2014
Please excuse this statement of the obvious:
If guests can’t find your property, they can’t stay with you.
These days, “finding...