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The Map Gap: Is Your Hotel Getting Lost on the Web?
October 6, 2014
Please excuse this statement of the obvious:
If guests can’t find your property, they can’t stay with you.
These days, “finding...
Three Ways Hotel Marketers Can Tap into The Authenticity Trend
September 29, 2014
by Dave Spector
It happens every day.Bill and Britney, a couple in their 20s, decide to take their first vacation together. Britney opens her laptop...
Why is This New Report Scaring the #%*! out of Hotel Owners?
September 10, 2014
Hoteliers have always felt the pinch of paying third-party fees to attract and retain guests. Now – with the just released results of a multi-year hotel...
Back to School Means Back to Basics for Hotel Marketers
September 2, 2014
Remember when all you needed was a cool lunchbox and a No. 2 pencil to be ready for the new school year?
Those were the days! Now you're responsible for hotel...
6 Sales and Marketing Metrics Every Hotel Owner Cares About
August 20, 2014
Hotel owners and asset managers are frustrated.
They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they...
Hotel Marketing: Investing In People And Technology
May 14, 2014
By Robert Mandelbaum and Gary McDade
The introduction of technology has influenced the duties of on-site hotel sales personnel over the years. The reach...
jlnpr Launches Affordable PR Package for (Travel) Businesses on a Budget
March 5, 2014
, 2014 – Toronto, ON – This week, jlnpr, a full-service PR and marketing agency dedicated to the travel and hospitality industry, launched a new...
Tambourine Reveals What Hotel Marketers Want for Christmas; The Answers Might Surprise You
December 23, 2013
Monday, 23 December 2013What do hotel marketers want for Christmas?
Before we break for the holidays, we asked our staff, client GMs, revenue managers, hotel...
Watermark Hotel Group Taps ZDirect for Hotel Marketing Automation in Australia
August 6, 2013
A successful eCRM program at the Watermark Hotel & Spa Gold Coast has the luxury hotel company extending ZDirect's ZMail® electronic communication platform to...
GCommerce Signs Digital Marketing Agreements with Coast Hotels and Principal Hayley Hotels
July 10, 2013
EMarketing Firm Sees Continued Portfolio Growth and International Expansion
PARK CITY, Utah, July 10, 2013 -GCommerce Solutions, a hospitality digital...
ZDirect Pioneers ‘Hotel Marketing Automation’
June 25, 2013
Hospitality's leading provider of eCRM solutions is leveraging the best Marketing Automation practices, including Drip Marketing, to help hoteliers reduce...