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Tag : hotel branding

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Five Strategic Directions to Take Your Hotel

May 8, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Value adds always become expectations. Such is the course for hospitality and if you aren’t...

Hilton Launches New Brand, Signia Hilton, Focused on Meetings and Events

February 22, 2019

MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of Signia Hilton, its dynamic, new meetings-and-events-focused brand. The portfolio of hotels is...

2018: A Year of Growth and Profitability for Hotels

February 8, 2019

By Fran Worrall, Hospitality Upgrade Editor Major brands saw increases in occupancy and ADR, along with expansion across the globe As 2017 came to an...

What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities

September 25, 2018

by Chekitan S. Dev, Rebecca W. Hamilton, Roland T. Rust, and Matthew V. Valenti Abstract: Hotels provide a lengthy menu of amenities based on the...

Small Brands Are Defined by Big Stories

September 19, 2017

By Michael Tall The boutique hotel customer is looking for a certain type of experience that transcends a bed in a room. This traveler is looking for a...

The Evolution of Hotel Branding: The Changing Focus of Hotel Brands

June 24, 2014

​by Randy Hulce Travelers who favor a particular hotel brand know what to expect when they arrive. The rooms look identical whether they are located in Maine...

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