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HeBS Digital Asks Hoteliers: How Can Your Property Boost Direct Revenues 25%, Guaranteed?
October 6, 2016
New York, NY – October 6, 2016 – With occupancies flat this year and even projected to decline in 2017 due to increased supply in most major...
HeBS Digital’s smartCMS® Website Technology Wins World Travel Award and Voted North America’s Leading Travel Merchandising Solution Provider 2016
October 3, 2016
New York, NY – October 3, 2016 – The people have spoken, and HeBS Digital is honored to announce that their innovative smartCMS® website...
HeBS Digital Awarded Four Travel Weekly Magellan Awards for its Best-of-Breed Design, Technology and Ability to Drive Direct Online Bookings
September 26, 2016
New York, NY (September 26, 2016) – The Travel Weekly Magellan Awards have recognized HeBS Digital and four of its clients with awards for website...
Automating Travel Plans: The Impact of Google’s New Travel App on Hoteliers’ Strategies
September 23, 2016
By Megan Harr
Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves as a...
The WebAwards Recognize HeBS Digital’s Industry-Leading Technology and Website Design with 7 Awards, Including Best Hotel and Lodging Website
September 21, 2016
New York, NY (September 21, 2016)– HeBS Digital is proud to announce the receipt of seven WebAwards from the Web Marketing Association in the Hotel...
How to Jumpstart Your Hotel’s Direct Bookings Through Social Media
September 19, 2016
By Victoria Hsia
In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more...
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
September 8, 2016
By Max Starkov and Mariana Mechoso Safer
According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA...
How to Jumpstart Your Hotel’s Direct Bookings Through SEO
August 19, 2016
By Steven Briley
In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming...
The Q3 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
July 14, 2016
New York, NY – July 14, 2016 – Hoteliers can now download the HeBStrategy Q3 2016 Edition, which includes a recap of the most important...
HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs
July 6, 2016
New York, NY – July 6, 2016 – Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on...
Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings
July 5, 2016
By Margaret Mastrogiacomo and Max Starkov
Smart Data vs. Big Data
By now, many hoteliers are tired of hearing about “Big Data” and why they...
HeBS Digital Celebrates 15 Years of Building ‘Book Direct’ Strategies for Hoteliers
June 6, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is celebrating 15...
Top Five Secrets to Building a Successful Hotel Multichannel Marketing Campaign
May 31, 2016
By Margaret Mastrogiacomo and Sara O’Brien
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking?...
Cheeca Lodge & Spa Website Relaunch Boosts Revenues by over 80%
May 26, 2016
Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch...
How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency
May 16, 2016
By Max Starkov
The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com...
HeBS Digital’s smartCMS Website Technology Wins Gold Stevie® Award for Third Consecutive Year
May 13, 2016
New York, NY – May 13, 2016 – The American Business Awards have once again recognized HeBS Digital’s smartCMS Website Technology Platform...
Luxury Hotel Digital Marketing: Checklist to Turning the Luxury Hotel Experience into Online Bookings
May 10, 2016
By: Jennifer Alberts
Global luxury travel remains the fastest-growing of all the tourism and travel sectors, with luxury hotel chains experiencing significant...
Webinar on Q2 2016 Hospitality Technology and Marketing Strategy Forecast & Action Plan
May 4, 2016
New York, NY – May 4, 2016 – With the constant influx of news in our industry, along with the hundreds of other daily duties of the hotelier, it...
HeBS Digital’s New Brand Website for Tsogo Sun Receives “Official Honoree” Distinction in the 20th Annual Webby Awards
April 28, 2016
New York, NY – April 28, 2016 – HeBS Digital is proud to announce that the Tsogo Sun brand website has been selected as an Official Honoree in the...
HeBS Digital Innovative Website Technology Platform smartCMS v7 Nominated for World Travel Awards Recognition
April 21, 2016
Summary: HeBS Digital’s innovative website technology platform, the smartCMS v7, was nominated one of North America’s Leading Travel Merchandising...