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Tag : hebs

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Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper

January 12, 2017

As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the first in a series of HeBStrategy...

HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold

January 11, 2017

New York, NY (January 11, 2017) – The Hospitality Sales and Marketing Association International (HSMAI) has recognized HeBS Digital for excellence...

Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line

January 11, 2017

By Margaret Mastrogiacomo It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local...

The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions

January 4, 2017

­By Max Starkov and Mariana Safer Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and...

New Tilden Hotel Website Accentuates the Property’s Organic Aesthetic

January 2, 2017

Nestled in the historic Tenderloin District of San Francisco, Tilden Hotel welcomes guests to open, airy spaces, natural hues and raw materials. To greater...

New Hotel ZaZa Website Showcases Artful Ambiance of Two Iconic Properties

December 21, 2016

Hotel ZaZa partnered with HeBS Digital to redesign an artistic, user-friendly, responsive website that highlights the brand’s two iconic properties in...

How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing

December 7, 2016

By Mariana Safer and Carmine Fischetti                 More than 25% of direct...

New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood

December 6, 2016

Shining bright in the heart of Midtown Manhattan’s Times Square, the brand new LUMA Hotel Times Square has partnered with HeBS Digital to launch a...

Webinar Video Available: HeBS Digital Discusses the “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs”

November 29, 2016

Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series: “Key Tools to Optimizing Direct Bookings and...

How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns

November 21, 2016

 By Margaret Mastrogiacomo Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...

Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs

November 14, 2016

To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the...

Do You Know Where Your Hotel Website Bookers Went? Tools to Decrease Website Reservation Abandonment and Boost Direct Bookings

November 2, 2016

Background While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of those...

HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs

October 26, 2016

Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct...

How to Use Online & Voice Channel Analytics to Fully Understand True ROI from Digital Marketing

October 24, 2016

Background As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and...

Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates

October 20, 2016

By Megan Harr The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. Background: The realm of...

HeBS Digital Recognized with 8 Interactive Media Awards for Website Design & Digital Technology, Including 2 Best-in-Class Awards

October 20, 2016

New York, NY (October 20, 2016) – The Interactive Media Awards have recognized HeBS Digital, the firm that helps hoteliers drastically increase...

Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017

October 17, 2016

By Max Starkov Bleak Picture Ahead for Hospitality At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...

The Complete Guide to Choosing the Right Website CMS Technology, a New eBook Just Launched by HeBS Digital

October 12, 2016

New York, NY – October 12, 2016 –  A hotel website needs to be so much more than a pretty face for the property; it needs technology powering...

Now Available: Q4 2016 Edition of HeBStrategy, HeBS Digital’s Hospitality Digital Technology & Marketing Strategy Whitepaper

October 10, 2016

New York, NY – October 10, 2016 – To help hoteliers better understand the most important hospitality technology and digital marketing news from Q3...

HeBS Digital Asks Hoteliers: How Can Your Property Boost Direct Revenues 25%, Guaranteed?

October 6, 2016

New York, NY – October 6, 2016 –  With occupancies flat this year and even projected to decline in 2017 due to increased supply in most major...

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