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Tag : hebs

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Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

May 14, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry...

The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website

May 9, 2019

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The...

Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac

May 3, 2019

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has...

How Today’s Hotel Ownership Model Clashes With the Need for Green Energy Investments

April 15, 2019

by Jason Price, EVP, HEBS Digital April 15, 2019 The hotel industry was an early adopter in embracing energy conservation and other earth friendly practices....

Data-Driven Content: The Metrics That Matter

April 8, 2019

By Gil Christenberry, Content Team Lead at HEBS Digital DATA: CONTENT’S BEST FRIEND Not everyone realizes it, but data is content’s best friend....

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 29, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features...

5 Unique Experiences Hotels Can Use to Attract Guests

March 20, 2019

By: Kerryn Gower We’ve all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit....

How to Organize Your Website Content Like Marie Kondo

March 15, 2019

By Nick Papa, Senior Copywriter When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website...

Back to Basics: Search Engine Marketing

March 11, 2019

Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

February 21, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video...

Now Available: The Q1 2019 Hotel Marketer’s Whitepaper

February 21, 2019

Now available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying...

The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers

February 14, 2019

By Max Starkov Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means...

Digital Inspo: What Creative Hotels Are Doing Online

February 7, 2019

By Kerryn Gower Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of...

How to Get the Most Out of The New Google Hotel Search Interface

February 6, 2019

By Noor Eltahawy, SEO Specialist A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now...

Your Top 10 Digital Marketing New Year’s Resolutions for 2019

January 18, 2019

By Kerryn Gower After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to...

Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

January 8, 2019

For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in...

HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign

January 4, 2019

HEBS Digital’s advertising and marketing campaign for The Resort at Pedregal, Travel+Leisure’s #1 resort hotel in Mexico, was recognized with a...

Celebrating 2018: HEBS Digital & Serenata CRM Reflect on Another Successful Year

December 18, 2018

As the year comes to a close, HEBS Digital and Serenata CRM celebrate the many accomplishments of 2018, as well as the team members who made them possible. In...

HEBS Digital Wins Bronze HSMAI Adrian Award for Loews Hotels & Co Website Redesign

December 7, 2018

This win reflects the accomplishment of relaunching the new website, which hosts 24 existing properties and has a strong focus on direct-booking...

Hotelier’s Guide to Creating Special Offers

December 4, 2018

Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and...

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Page 1 of 12 pages