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Tag : hebs

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HEBS Digital’s smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®

May 22, 2018

NEW YORK, NY (May 22, 2018) – HEBS Digital wins a bronze Stevie® Award at the 2018 American Business Awards® for best New Product –...

Coming Soon to Your Hotel: The Integrated Revenue Generation Team

May 21, 2018

By Max Starkov and Scott Dahl Background: The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are...

How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point

May 17, 2018

By Kerryn Gower With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels...

What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers

May 14, 2018

by Jason Price, EVP, HEBS Digital Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and...

Now Available for Download: HEBS Digital’s GDPR Whitepaper

May 7, 2018

At HEBS Digital, we make it our job to keep hoteliers in the know about the latest developments in the industry that could affect their online strategies. The...

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

April 30, 2018

HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

April 23, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the latest digital innovations include new publishing features on Google My Business listings,...

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

April 20, 2018

By Margaret Mastrogiacomo, Vice President Strategy By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started...

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background

April 12, 2018

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for...

From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey

March 22, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part four in a five-part series that uncovers top strategies for reaching potential guests in...

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 20, 2018

By Margaret Mastrogiacomo, VP Strategy By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

March 15, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part three in a five-part series that uncovers top strategies for reaching potential guests in...

Amazon’s Influence on Online Travel Agencies

March 14, 2018

By Max Starkov Background: A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was recently in the news with a...

Mobile-First Index Is Approaching – How Can You Prepare?

March 13, 2018

By Max Starkov The massive shift from desktop to mobile and tablet devices continues at a rigorous pace. Over 59% of web visitors and more than 51% of page...

Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line

March 12, 2018

By Margaret Mastrogiacomo and Max Starkov Background: Recently Airbnb announced the formation of a technology partnership with SiteMinder, a cloud-based...

From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey

March 8, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful...

From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings

February 27, 2018

By Margaret Mastrogiacomo, Vice President Strategy This is the first article in a five-part series that focuses on reaching potential guests throughout the...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

February 22, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute...

Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

February 20, 2018

HEBS Digital’s first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...

Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

February 5, 2018

By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful...

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