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Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
May 14, 2019
Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry...
The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website
May 9, 2019
The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The...
Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac
May 3, 2019
Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has...
Back to Basics: Top Five Email Marketing Best Practices for Hoteliers
April 16, 2019
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as...
How Today’s Hotel Ownership Model Clashes With the Need for Green Energy Investments
April 15, 2019
by Jason Price, EVP, HEBS Digital
April 15, 2019
The hotel industry was an early adopter in embracing energy conservation and other earth friendly practices....
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
March 29, 2019
By Margaret Mastrogiacomo, EVP Strategy
This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features...
How to Organize Your Website Content Like Marie Kondo
March 15, 2019
By Nick Papa, Senior Copywriter
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website...
Back to Basics: Search Engine Marketing
March 11, 2019
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to...
How to Get the Most Out of The New Google Hotel Search Interface
February 6, 2019
By Noor Eltahawy, SEO Specialist
A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now...
Your Top 10 Digital Marketing New Year’s Resolutions for 2019
January 18, 2019
By Kerryn Gower
After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to...
Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference
January 8, 2019
For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in...
HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign
January 4, 2019
HEBS Digital’s advertising and marketing campaign for The Resort at Pedregal, Travel+Leisure’s #1 resort hotel in Mexico, was recognized with a...
Celebrating 2018: HEBS Digital & Serenata CRM Reflect on Another Successful Year
December 18, 2018
As the year comes to a close, HEBS Digital and Serenata CRM celebrate the many accomplishments of 2018, as well as the team members who made them possible. In...
HEBS Digital Wins Bronze HSMAI Adrian Award for Loews Hotels & Co Website Redesign
December 7, 2018
This win reflects the accomplishment of relaunching the new website, which hosts 24 existing properties and has a strong focus on direct-booking...
Hotelier’s Guide to Creating Special Offers
December 4, 2018
Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and...
New Zealand Based Heritage Hotels Launches New, Multi-Property Website on HEBS Digital’s smartCMS®
November 28, 2018
Heritage Hotels in New Zealand is an experience out of the ordinary. A healthy indulgence, and a refreshing contrast, to everyday life. You might seek calm of...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
November 26, 2018
By Margaret Mastrogiacomo
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From...
Now Available: The Q4 Hotel Digital Marketer’s Whitepaper
November 5, 2018
Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
October 23, 2018
By Margaret Mastrogiacomo
As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear....
Five Tips for a Successful Cyber Monday Campaign
October 18, 2018
By Victoria Hsia
It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday...