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HeBS Digital to Speak on the Future Role of Intermediaries at EyeforTravel’s TDS North America 2014
August 29, 2014
HeBS Digital CEO Max Starkov will discuss the true cost of OTA distribution and present the hotelier's action plan for investing in the direct online channel...
The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
August 22, 2014
By Max Starkov and Mariana Mechoso SaferSummary
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2015 Digital...
The Top Ten Questions to Ask Your Online Media Agency
August 4, 2014
by Sara O'Brien
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting...
Dynamic Rate Marketing by HeBS Digital Helps Hoteliers Boost Direct Online Revenues
July 29, 2014
HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, is...
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov
By Max StarkovIn the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web...
The Top Ten Questions to Ask Your Digital Marketing Partner
July 15, 2014
By Max Starkov & Mariana Mechoso SaferAny hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online...
HeBS Digital’s “Website Revenue Booster” Package Helps Hoteliers Revitalize Mid-Year Revenues
July 9, 2014
HeBS Digital, the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, has...
HeBS Digital to Lead HSMAI Event: The Traveler’s Mindset: Capture Your Share of the Market this Fall
July 7, 2014
New York, NY (July 7, 2013) - In coordination with Google and HSMAI's NYC Chapter, HeBS Digital is proud to announce its second annual industry panel of...
HeBS Digital Appointed Web Design, Digital Technology & Marketing Agency for Red Lion Hotels
June 17, 2014
New York, NY (June 17, 2014) - HeBS Digital, the industry's leading hotel digital technology, full-service digital marketing and website revenue optimization...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
June 4, 2014
By Max Starkov
Background: For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate...
HeBS Digital’s CMS Technology a Finalist for 2nd Consecutive Year by The American Business Awards
May 15, 2014
HeBS Digital's CMS Premium, the industry's most advanced Content Management System (CMS) technology, was named a finalist in the Best Software...
The Shift in Desktop to Mobile & Tablet Continues to Transform Hotel Bookings in Q1 2014
April 29, 2014
By Max Starkov
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to...
4 Multi-Faceted Ways That Meta-Search Can, and Must, Help Hotels Take On the OTAs
April 11, 2014
Meta-search is maturing and has a huge impact on how consumers purchase travel today. It should also have a big impact on how hotels market and price their...
HeBS Digital Wins Three IAC Awards, Including Best Hotel and Lodging Interactive App
April 8, 2014
HeBS Digital received three Internet Advertising Competition (IAC) awards, continuing a method of excellence in digital technology, hotel website design and...
Hoteliers: Grow Online Revenue with ‘Is Your Digital Marketing Vendor Just Not into You’ Promotion
March 27, 2014
HeBS Digital, the industry's leading digital technology, full-service hotel marketing and website design firm, understands that a great relationship should...
HeBS to Speak on Meta Search Marketing at EyeforTravel’s Online Marketing Strategies Conference
March 20, 2014
NEW YORK, NY – March 20, 2014 – HeBS Digital’s President & CEO, Max Starkov, will speak at EyeforTravel’s Conference titled “Online Marketing...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
March 14, 2014
By Erica GarzaWith Google releasing over 500 algorithm updates each year and search engine results constantly in flux, SEO best practices are always evolving....
The Industry Has Spoken: Adaptive Web Design is the Winning Strategy
March 5, 2014
by Max Starkov
At the recent HSMAI Digital Marketing Strategy Conference in New York, a panel of distinguished industry leaders discussed the prevailing two...
The Top Ten Questions to Ask Your Paid Search Vendor
February 4, 2014
by Max Starkov & Sara O'BrienIn spite of the array of trendy new digital marketing initiatives and formats available to hoteliers today, the reliable old...
The Top 10 Questions Hoteliers Should Be Asking Their Website Design Vendor
January 21, 2014
By Max Starkov and Sara O'BrienIn the multi-screen world we live in today, hoteliers must meet the needs of their guests on every device. This means investing...