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Tag : google

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Google’s Mobile-First Initiative: Everything Hoteliers Need to Do Now

July 10, 2018

By: Adam Lawley, SEO Specialist Google’s mission as a search engine is simple and successful: provide web users with the highest quality search and surf...

Three Key Ways Hotels Can Improve Web Search Results

May 18, 2018

By Alexis Krisay A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online...

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

April 30, 2018

HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 20, 2018

By Margaret Mastrogiacomo, VP Strategy By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...

Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence

March 20, 2018

Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel...

Who’s Afraid of Google?

July 26, 2017

By Stuart Pallister Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right...

What Google’s Pivot to an “AI first” Company Means for Travel

May 12, 2017

by Nancy Huang At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first...

Is Google Out to Kill Bookings Competition?

April 25, 2017

By Phil Butler If you missed the news at the beginning of April, Google is now experimenting with flight and hotel packages in the UK and Germany. Speaking at...

Save the Date: Milestone and Google to Host Webinar on Customer Journey, May 17 at 11:00am

April 20, 2017

Learn how to monetize the customer journey from industry leaders April 20, 2017, Santa Clara, CA – Milestone announced today that it will be hosting a...

Technologies That Will Have a Major Impact on Hotels in 2017 and Beyond

January 18, 2017

Technologies that were big in 2016, and are only getting bigger.   HOTEL STAFF TECHNOLOGY. Ops is the new black. Happy staff = happy guests, and...

Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates

October 20, 2016

By Megan Harr The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. Background: The realm of...

A Hotel’s Guide to All Things Google (E-Book)

March 3, 2016

How to Use Google to Capture the Most Bookings Hotels might not have felt an earthquake when Google jumped into instant booking last year; in fact, many were...

Google Drops Right-Side Ads From Desktop Results Pages: What Hoteliers Need to Know

February 25, 2016

By Nicholas Hopkins Over the weekend, Google confirmed that they will no longer be showing paid ads on the right side of desktop search results pages...

How Can Hoteliers Maximize Revenue from Google?

February 10, 2016

Watch Our One-on-One Discussions at Google’s NYC Headquarters Understanding how to maximize revenue from the extensive array of Google’s products...

Google Just Upended Hotel Distribution

September 28, 2015

By Greg Abbott Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google's hotel...

Hotel Reservations Now Available Without Leaving Google

July 17, 2015

It is now possible to book a night at a hotel without leaving Google. A booking procedure has been added to the extension Google.com/hotels, which is already...

Sabre Tests New Hotel Digital Marketing Program from Google

July 8, 2015

Program expected to expand hotels’ reach on Google websites and increase bookings, maximizing revenue from this powerful channel SOUTHLAKE, Texas – July 8,...

How Your Mobile Website Can Get Friendly With Google

April 13, 2015

By Mark AbramowitzIt's sold as the ultimate fun and friendly experience 'where dreams come true'. And when asked how they deliver exceptional customer service...

HeBS Digital and Google Co-Host a Luncheon Workshop on Engaging and Converting the Traveler

February 25, 2015

NEW YORK, NY February 25, 2015 - HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting...

HeBS Digital and Google to Co-Present Webinar on Maximizing Hotel Website Revenue in 2015

September 24, 2014

New York, NY (September 24, 2013) - HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

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