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3 Things the Hospitality Industry Can Learn From Google
October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases,...
Tambourine - Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
October 10, 2018
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings.
In August, Google rolled...
Google’s Mobile-First Initiative: Everything Hoteliers Need to Do Now
July 10, 2018
By: Adam Lawley, SEO Specialist
Google’s mission as a search engine is simple and successful: provide web users with the highest quality search and surf...
Three Key Ways Hotels Can Improve Web Search Results
May 18, 2018
By Alexis Krisay
A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online...
Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
April 30, 2018
HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
March 20, 2018
By Margaret Mastrogiacomo, VP Strategy
By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel...
Who’s Afraid of Google?
July 26, 2017
By Stuart Pallister
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right...
What Google’s Pivot to an “AI first” Company Means for Travel
May 12, 2017
by Nancy Huang
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first...
Is Google Out to Kill Bookings Competition?
April 25, 2017
By Phil Butler
If you missed the news at the beginning of April, Google is now experimenting with flight and hotel packages in the UK and Germany. Speaking at...
Save the Date: Milestone and Google to Host Webinar on Customer Journey, May 17 at 11:00am
April 20, 2017
Learn how to monetize the customer journey from industry leaders
April 20, 2017, Santa Clara, CA – Milestone announced today that it will be hosting a...
Technologies That Will Have a Major Impact on Hotels in 2017 and Beyond
January 18, 2017
Technologies that were big in 2016, and are only getting bigger.
HOTEL STAFF TECHNOLOGY. Ops is the new black.
Happy staff = happy guests, and...
Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates
October 20, 2016
By Megan Harr
The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates.
The realm of...
A Hotel’s Guide to All Things Google (E-Book)
March 3, 2016
How to Use Google to Capture the Most Bookings
Hotels might not have felt an earthquake when Google jumped into instant booking last year; in fact, many were...
Google Drops Right-Side Ads From Desktop Results Pages: What Hoteliers Need to Know
February 25, 2016
By Nicholas Hopkins
Over the weekend, Google confirmed that they will no longer be showing paid ads on the right side of desktop search results pages...
How Can Hoteliers Maximize Revenue from Google?
February 10, 2016
Watch Our One-on-One Discussions at Google’s NYC Headquarters
Understanding how to maximize revenue from the extensive array of Google’s products...
Google Just Upended Hotel Distribution
September 28, 2015
By Greg Abbott
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google's hotel...
Hotel Reservations Now Available Without Leaving Google
July 17, 2015
It is now possible to book a night at a hotel without leaving Google. A booking procedure has been added to the extension Google.com/hotels, which is already...
Sabre Tests New Hotel Digital Marketing Program from Google
July 8, 2015
Program expected to expand hotels’ reach on Google websites and increase bookings, maximizing revenue from this powerful channel
SOUTHLAKE, Texas – July 8,...
How Your Mobile Website Can Get Friendly With Google
April 13, 2015
By Mark Abramowitz
It's sold as the ultimate fun and friendly experience 'where dreams come true'. And when asked how they deliver exceptional...