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The State of SEO in 2018: What Hotels Need to Know
May 17, 2018
By Matt Tutt
Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test...
[Whitepaper] Google Analytics: A Hotelier’s Guide
June 15, 2017
Download the free whitepaper here
The list of things you can achieve with Google Analytics is very nearly endless. But a hotelier’s time is...
% New Sessions Missing - Change May Be Coming To Google Analytics Default Metrics
April 17, 2017
Michael Orrison | GCommerce Solutions | Business Insights Analyst
For users of Google’s Premium Analytics services, you may have noticed a slight change...
Grasp the Digital Nettle: Website ROI in Tourism Marketing
April 12, 2016
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru...
Google Analytics vs. Adobe Site Catalyst for Hotels by Vikram Singh
October 30, 2013
Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever...