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Tag : gautam lulla

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Understanding the True Cost of Distribution: Are You Leaving Money on the Table by Ignoring Your Direct Channel?

May 16, 2018

By Gautam Lulla Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most...

6 Hotel Booking Trends We’re Watching in 2018

February 5, 2018

By Gautam Lulla Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and...

5 Ways Hotels Can Use Behavioral Economics to Improve Conversion Rates

December 20, 2017

By Gautam Lulla Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral...

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