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Tag : digital marketing

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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

September 20, 2018

By Margaret Mastrogiacomo, VP Strategy This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format...

Hotel Marketing Budgets: How Much Is Actually Enough?

September 19, 2018

According to a recent study, and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over...

What Is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

September 17, 2018

By Margaret Mastrogiacomo, VP Strategy The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and...

Puzzle Partner Enters 5th Year Supporting Innovative Travel & Hospitality Companies

September 11, 2018

B2B technology marketing agency Puzzle Partner marks major milestone working with the industry’s most recognized technology brands to generate excitement...

Now Available for Download: Technical SEO on the Hotel Website eBook

September 6, 2018

Why It's One of the Most Important Online Revenue Drivers In hospitality, technical SEO is one of the least understood and very much ignored digital...

The Impact of Influencer Marketing on the Booking Journey

September 6, 2018

By Angharad Miller Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition

August 28, 2018

By Margaret Mastrogiacomo, VP Strategy  The latest digital innovations this month include big announcements from Google, new Pinterest video...

How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

August 23, 2018

Are you unsure about how to measure the return on investment of your social media marketing? If so, you’re not alone. According to The CMO Survey, only...

Vizergy Digital Marketing Turns 20 Years Young This Month

August 16, 2018

Digital Marketing Firm Celebrates Two Decades of Success in August Vizergy, the hospitality industry’s leading digital marketing and technology company...

Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

July 31, 2018

By Glenn Wirick Executive Vice President of Sales and Marketing Pegasus Solutions As leaders in the hospitality industry, we’re in the business of...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition

July 31, 2018

By Margaret Mastrogiacomo, VP Strategy This month, the latest digital innovations include big announcements from Google regarding new merchandising features...

2018 Hospitality Technology Study, Uniting Hotelier and Vendor Technology Perspectives, Now Available Worldwide

July 19, 2018

Fuel Travel, StayNTouch and examine technology trends to better align suppliers with industry wants and needs Orlando, FL — July 19, 2018...

Lodging Interactive Announces LinkedIn Marketing Services for Hotels

July 17, 2018

Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of...

Inntopia Launches Cloud Express to Give Key Staff One-Click Access to Guest Profiles

July 16, 2018

STOWE, VT, July 17, 2018 - Inntopia announced today the release of Cloud Express, a system that gives front-desk and call-center agents one-click access to...

Just Enter: Now Accepting Entries for 2018 HSMAI Adrian Awards

July 3, 2018

The Hospitality Sales and Marketing Association International (HSMAI) is officially accepting entries for its 2018 Adrian Awards, celebrating excellence in...

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

June 21, 2018

By Margaret Mastrogiacomo, VP Strategy This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it...

How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point

May 17, 2018

By Kerryn Gower With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels...

Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites

May 16, 2018

By DJ Vallauri, Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites...

TargetingHub Will Forever Change the Way You Do Marketing for the Better

May 14, 2018

JACKSONVILLE, FL –  Vizergy® is excited to announce the release of a new industry whitepaper, written by Tim Henthorn, CEO of Accubase Inc.,...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

April 23, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the latest digital innovations include new publishing features on Google My Business listings,...

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