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Tag : bronwyn white

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International Toilet Tourism Awards: The Lid Closes 1 May

April 26, 2018

1 May is the final day for entries into the 2018 International Toilet Tourism Awards. Across the world, the awards seek to flush out tourist toilets that have...

Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence

March 20, 2018

Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel...

To Succeed, Destination Marketing Organisations Must Publish or Perish

March 2, 2018

By Bronwyn White With artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional...

The Changing Needs of Millennials: New Implications for the Travel Industry

November 13, 2017

Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White...

Tourism Businesses Need to Get On Board the Voice Search Revolution

September 26, 2017

Optimise your digital presence online for the new conversational age. Voice search algorithms will do the rest for you. The travel industry in Asia Pacific...

Why Chatbots Are Transforming the Travel Industry

September 11, 2017

With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative. By Bronwyn White Chatbots...

The Pros and Cons of Using Snapchat in Tourism Marketing with Bronwyn White

July 12, 2017

By Bronwyn White If you’re a marketer for a tourism destination, product or service, should you be on Snapchat? says you do...

It’s 2017 and This Is Why It’s Time for Your Online Tourism Marketing to Get Real

February 7, 2017

By Bronwyn White Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution...

Let Young People’s Ideas in Tourism Research and Marketing Grow

June 27, 2016

Bronwyn White of reflects on the Travel and Tourism Research Association Annual International Conference that concluded in Vail, Colorado...

Grasp the Digital Nettle: Website ROI in Tourism Marketing

April 12, 2016

While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru...

Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars

March 17, 2016

Travel industry futurist, Bronwyn White, the co-founder of, says that in an age when tourists want local and ‘authentic’...

Content, Brand and Mobile: The Destination Revolution is Now

February 8, 2016

The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White. THE internet is the industrial...

Technology Lets Tourists ‘Go Local’ with Micromoments

January 12, 2016

Bronwyn White of shows how micromoments are transforming the tourism experience. Destination marketers need to be across this. Airbnb and...

How Budget Hotels Can Surprise and Delight on a Budget

November 23, 2015

Bronwyn White of says 2-3-star hotels should learn from a gem of a hotel discovery she made while in Palm Springs, California I travelled...

Toilet Tourism: Spend a Penny or Two and Make a Marketing Splash

January 9, 2015

By Bronwyn White, co-founder of At we often see a disconnection between what travellers want and what the travel...

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