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Customer Loyalty in a Hyper-Segmented Hotel Landscape
May 9, 2019
By Agnes Pierre-Louis
Travelers today have access to considerably more information than they did during the early days of loyalty programs and are more...
Marriott’s New Bonvoy Brand: 5 Lessons for Travel Marketers
April 30, 2019
By Michael Del Gigante
How big of a deal is it when Marriott, the world’s largest hotel operator, rebrands its loyalty program?
Such a big deal...
2019 Hotel Trends: The Power of Personalization and Building Personal Connections
January 23, 2019
By Benoit Jolin
What happened to brand loyalty? Today’s consumers have been trained to research products and prices, read reviews and make...
Hotel Loyalty in the Post-Transaction Era
December 13, 2018
By David Millili, CEO of Runtriz
Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after...
Do Loyalty Programs Really Create Loyalty?
April 20, 2018
By Shep Hyken
Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly...
Make the Hotel the Most Beautiful Place on Earth…Opportunities to Seize!
March 27, 2018
By Georges Panayotis
Tell me what you love, I’ll tell you who you are. This old adage is even truer today since many customers are developing statutory...
PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality
February 28, 2018
Well-designed hotel loyalty programmes can increase members’ satisfaction and improve the quality of their relationships with the associated brands,...
Hotel Loyalty - What’s Driving Customer Loyalty for Today’s Hotel Brands? A PwC Report
March 16, 2016
What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group?...
Why Delivering a Great User Experience is Essential
July 30, 2013
Jul 30, 2013 - The ferocious competition in the travel industry today means that fine-tuning the user experience both online and on site must be an imperative...