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A New Look at the Direct-Booking Game for Hotel Chains
March 5, 2019
by Jochen Ehrhardt
In recent years, hotels have been waging a war on Online Travel Agencies such as Booking.com, Expedia, Ctrip, and Agoda in order to win...
TravelClick Launches New, Responsive Booking Engine 4.0, Maximizing Conversion Across Devices and Driving More Direct Bookings for Global Hoteliers
November 15, 2016
New Room Hold Feature Brings Abandoned Guests Back to Direct Channel to Complete Bookings
NEW YORK, Nov. 15, 2016 – TravelClick (“the...
Book Direct: Hoteliers, You May Be Better Prepared than You Think
September 20, 2016
By Kelly A. McGuire, MMH ’01, PhD ’07
CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD...
Book Direct: The Numbers Tell the Story
August 11, 2016
It’s no secret that there has been a flurry of book direct campaigns launched in recent months. This includes IHG and Accor launching campaigns in Europe...
The Battle for ‘Book Direct’ May Be Won, But the War Will Not
July 13, 2016
By Bill Carroll
‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like...
Independent Hotels Must Resolutely Defend Their Most Prized Asset: Inventory
June 2, 2016
by Taylor Smariga
A hotel's inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens,...