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Tag : book direct

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A New Look at the Direct-Booking Game for Hotel Chains

March 5, 2019

by Jochen Ehrhardt In recent years, hotels have been waging a war on Online Travel Agencies such as, Expedia, Ctrip, and Agoda in order to win...

TravelClick Launches New, Responsive Booking Engine 4.0, Maximizing Conversion Across Devices and Driving More Direct Bookings for Global Hoteliers

November 15, 2016

New Room Hold Feature Brings Abandoned Guests Back to Direct Channel to Complete Bookings NEW YORK, Nov. 15, 2016 – TravelClick (“the...

Book Direct: Hoteliers, You May Be Better Prepared than You Think

September 20, 2016

By Kelly A. McGuire, MMH ’01, PhD ’07 CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD...

Book Direct: The Numbers Tell the Story

August 11, 2016

It’s no secret that there has been a flurry of book direct campaigns launched in recent months. This includes IHG and Accor launching campaigns in Europe...

The Battle for ‘Book Direct’ May Be Won, But the War Will Not

July 13, 2016

By Bill Carroll ‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like...

Independent Hotels Must Resolutely Defend Their Most Prized Asset: Inventory

June 2, 2016

by Taylor Smariga A hotel's inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens,...

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