News Archive: June 2019
20 Laws of Hotel Prospecting
Michael DeJesus | June 6, 2019
By Michael DeJesus Sales prospecting should not be an afterthought, rather, it is the foundation sales is built upon. If we remove prospecting from the equation, our business will be affected very quickly. With social media's increase in popularity, prospecting has actually become easier as we can now search for business opportunities online. However, most salespeople still find excuses to not incorporate this very valuable exercise into their daily routines. To be successful, we cannot rely solely on repeat business or business that falls into our lap. As we saw in 2009, with the economic downturn, it was evident that salespeople were...
The Liquidation Sale of the Former Crowne Plaza Old Town, in Alexandria, Virginia, Opens Thursday, June, 13th at 10:00 a.m. Sale Conducted by NCL/ Nat
NCL/ National Content Liquidators, Inc. | June 12, 2019
Everything Must Go! Alexandria, Virginia (June, 2019) – The Crowne Plaza Old Town has contracted with NCL/National Content Liquidators, Inc., the leading expert in hotel liquidation management, to clear the hotel of its current contents as a prelude to the property’s redevelopment. The 258 room hotel liquidation is being held on-site at the former Crowne Plaza Old Town, located at 901 N. Fairfax Street, Alexandria, VA., 22314, and is open to both the hospitality industry and the general public. The sale begins at 10:00 am, Thurs., June 13th, and will continue for 28 days only, Monday-Saturday, 10:00 am-6:00pm and Sundays, 12:00 pm-5...
Briad Group Holds “Top-Off” Celebration for AC Marriott Bridgewater, New Jersey
The Briad Group® | June 10, 2019
Bridgewater, NJ, June 7, 2019 – AC Hotels by Marriott, an upscale lifestyle hotel, celebrated a major construction milestone yesterday with a “top-off” party marking the completion of the property’s roof. Conveniently located off of Route 202 and I-287, the hotel is minutes away from the Bridgewater Commons Mall and features a walkway to Zinburger Wine & Burger Bar, a boutique burger restaurant. AC Marriott Bridgewater will be the brand’s first property in New Jersey and will employee approx. 100 people. The property is owned and managed by Briad Lodging Group, LLC, the hotel division of Livingston, New Jersey-based The Briad ...
Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric
Daniel E. Craig | June 27, 2019
By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...
Airbnb’s Market Share: U.S. Lodging Demand Analysis
Hans Detlefsen | June 20, 2019
By Hans Detlefsen In this article, Hotel Appraisers & Advisors (HA&A) estimates Airbnb’s market share of U.S. lodging demand. This year’s edition of our study differs from prior publications in two major ways. Firstly, we isolate data from Airbnb, while excluding data from other, smaller home-sharing companies that were included in prior publications. Secondly, we have focused our analysis on Airbnb demand that we believe is most like traditional hotel lodging demand. We exclude, for example, the rental of shared rooms or rooms with shared living quarters. Since its creation in 2007, Airbnb has become a dominant channel for ...
Clearbrook Hospitality Appoints Ric Olsen as President
Clearbrook Hospitality, LLC | June 25, 2019
Nashville, Tennessee – (June 25, 2019) – Clearbrook Hospitality, LLC – a subsidiary of Clearbrook Holdings, Inc. has named entertainment industry veteran, Ric Olsen as President. The Clearbrook Hospitality group consists of multiple Nashville based initiatives including entertainment venues, consumer experience events, transportation services, group sales and live music. As President of Clearbrook Hospitality, Olsen will oversee all Operations, Marketing & Sales and Logistics. The company is based in Nashville. Olsen joined Clearbrook Hospitality in September 2018 as Senior Project Manager and was quickly promoted to the position...
What Is TRevPAR (Definition and Why It Matters)?
David Eisen | June 10, 2019
By David Eisen In a previous blog post, I took aim at RevPAR. My pursuit: to puncture the long-held notion that it’s the most exemplary data point to consult within the hospitality industry. And, according to one comment, I succeeded in doing so (thank you, Don Weintraub, you made my mother very proud). My thesis was not that RevPAR is obsolete; following it is still necessary, especially since RevPAR tracks revenue derived from the rooms department, the largest source of revenue for a hotel. It’s akin to tracking cap rates when investing in hotels—one data point but not the end-all. RevPAR (a combination of rate and occupancy) is...
The Briad Group Celebrates Groundbreaking of Element by Westin Wood-Ridge, NJ
June 6, 2019
Wood-Ridge, NJ, June 6, 2019 – Element by Westin, part of Marriott International, celebrated the groundbreaking of Element by Westin Wood-Ridge on Wednesday, June 5. Located at 269 & 359 Route 17 South, the upscale lifestyle hotel will provide guests with easy access to Routes 3, 17 and the NJ Turnpike and will be less than 10 miles from New York City. The property will also place guests across the street from Teterboro Airport and will be minutes away from the upcoming American Dream Meadowlands, a retail and entertainment complex which is planned to contain more than 500 stores. The Wood-Ridge location will represent the thi...
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