SHR, Sceptre Hospitality Resources, is an innovative pioneer and provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. With a focus on flexibility for the hotelier, and creating a memorable experience for the guest, we serve thousands of properties around the globe. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none.

Our technology is developed in-house by a team with over 20 years of experience creating CRS and booking engines from scratch. We pride ourselves on our knowledge of the industry and desire to help simplify the complex world of hotel distribution. By bringing hoteliers the best in nimble technology, intelligently supported by tested industry experts, SHR is keeping hotels competitive.

Windsurfer® CRS At SHR, we believe that a CRS should be a complete distribution platform for your hotel. Our proprietary Windsurfer CRS offers advanced features that allow you to easily manage your rates and inventory across all distribution channels, providing not only one of the best booking engines on the market, but also the strongest integrations and connections to wherever you sell your rooms. From the leading Online Travel Agencies (OTAs), to the top meta-search sites, to GDS and IDS, we have you covered. This is why, year after year, Windsurfer continues to be a preferred distribution platform for a wide variety of hotel properties.

Booking Engine The Windsurfer Booking Engine gives you the flexibility to easily merchandise and sell your rooms, packages, and add-ons in virtually any way you choose. Offering a responsive design, shopping cart-style booking process, persuasive messaging, room upgrading, and many other unique features, Windsurfer is fully optimized for single property independents, multi-property groups, and chains.

Revenue Management for Hire In addition to its innovative technology, SHR also provides an outsourced revenue management service for properties of any size, including independents, and any brand affiliation. Dedicated to finding revenue solutions that work for your specific situation, this service provides unique insight to help you build and maintain a winning revenue management strategy.

We start by matching you with one of our Area Directors of Revenue Management who will actively support your hotel’s revenue management. Typically, this includes:

  • Dedicated weekly revenue strategy call with your hotel team
  • Review and analysis of pricing strategy and results
  • Review and analysis of distribution strategy and results
  • Managing of relationships with OTA market managers
  • Monitoring of online reputation comments and scores
  • Reading and evaluating discipline-related brand communications (if applicable)
  • Group displacement analysis
  • Forecasting, budgeting, and long term strategy oversight
  • A formal monthly scorecard to highlight performance

Your revenue manager will also be available for adhoc business evaluations, and will provide additional strategy support and advice related to evaluating significant changes in your market mix, long range forecasting, and budgeting.