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ALICE,, has created the first complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective. 

ALICE SUITE, which brings together the ALICE Staff, ALICE Concierge and ALICE Guest products into a single platform, allows hotels to connect guests, staff and hotel operations teams quickly and easily, via an easy to use and integrate suite of Mobile, Web and SMS tools. ALICE is available as a stand-alone solution, and is also fully integratable with PMS, POS, and all other third party management systems.


ALICE was founded in 2014, and received a $9.5million Series A investment led by Expedia, in 2015. It is gaining rapid traction in its mission to help hotel operators and owners leverage innovative technology to create happier guests, and more efficient and effective operations teams. Its products are in place at dozens of branded and boutique hotels across the country, including The Setai, One&Only Ocean Club, the Amsterdam Hospitality Group, and Viceroy Hotels and Resorts. ALICE’s innovative product, service and sales teams work out of its headquarters office in mid-town Manhattan.


ALICE is a hotel operations system for all workflow and communication. ALICE enables hotels by providing a single platform to connect concierge, front desk, maintenance and housekeeping, while also giving guests an entirely new way to engage with their hotel through a mobile application and SMS.


ALICE Accelerates Expansion Throughout Europe

April 2, 2019

“We Love ALICE Because It’s a One-Stop Shop”

March 19, 2019

ALICE Helps the Luxury Chablé Resort Take Communication and Staff Operations to the Next Level

March 12, 2019

How Luxury Hospitality Brand AKA Standardizes Operations Across 10 of Their Properties

March 5, 2019

Forbes Travel Guide Chooses ALICE as Their Official Staff Operations Technology for 2019

February 26, 2019

South Congress Hotel Graduates From Google Hangouts to Software Optimized for Staff Communication and Task Management

February 20, 2019

Bahia Hotel & Beach House Takes Service and Operations From ‘Great to Excellent’

February 13, 2019

ALICE Sweeps the 2019 HotelTechAwards

February 11, 2019

New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay

February 5, 2019

How Viceroy Los Cabos Creates an Immersive Guest Experience

February 5, 2019

ALICE Announces the Appointment of Alissa Hendel as Senior Vice President for Strategic Partnership and Brands

January 23, 2019

ALICE Celebrated As the #1 Best Place to Work in Hotel Tech 2019

January 22, 2019

NIZUC Resort & Spa Selects ALICE to Enhance Guest Satisfaction and Achieve Operational Excellence

January 8, 2019

Award-Winning Perry Hotel Always Has ALICE at Their Fingertips

December 4, 2018

Sabre Signs Technology Agreement with ALICE to Offer Rich Suite of Additional On-Site Hotel Operations Capabilities to its Sabre Hospitality Solutions

November 27, 2018