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June 28, 2017
Toronto, ON, Canada

For fourteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 600 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.

It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today.

What’s Not to Miss in 2017

ROC will be in Canada for the first time

For those non-Canadians attending, now is the time to get your passport and make sure it does not expire within 6 months of your travel dates.

Tuesday is filled with opportunities to learn and network

  • 9 afternoon workshops to choose from (included in your ROC registration)
  • Give-back volunteer opportunity to benefit our host city while giving you the chance to connect with other attendees (included in your ROC registration)
  • 1.5-hour research presentation session on emerging issues in RM and Marketing, followed by a reception (included in your ROC registration)
  • CRME Review Course & Exam (separate fee required)

Twelve breakout session organized in 3 tracks

Three options will be offered during each block of breakout sessions and will be organized into Data & Analytics, Leadership & Influence, and Environmental Factors tracks.

Access to HITEC exhibit hall…and general sessions

For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies.


The awards ceremony will shine the spotlight on the incredible talent and accomplishments of revenue management leaders.  We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, and the Certified Revenue Management Executives (CRMEs) in attendance.

Opportunity to Engage Online Before, During, and After ROC

The new conference app will be a place to stay in touch with fellow conference attendees through the year and take part in discussions around conference topics. More information will be available on this within three weeks of ROC.


For the first time, ROC will be in Toronto – an international center of business, finance, arts, and culture widely recognized as one of the most multicultural and cosmopolitan cities in the world.

Visit the event website for more information and registration.


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