"These significant gains in Long Beach's convention and tourism business
are a direct result of the aggressive and passionate efforts of a long-
standing partnership with the city's hotels, attractions, city officials
and the Long Beach Area Convention Visitors Bureau," said Linda Howell
DiMario, president and CEO of the LBACVB.
"We are extremely proud of their contributions to Long Beach."
In total, the Travel Industry Sales and the Convention Sales departments
booked approximately 406,000 short-term and future room nights, valued
at $436 million. Travel Industry Sales booked more than 57,000 leisure
travel room nights valued at $56 million, representing an increase of 12
percent over last year, Convention Sales booked 349,000 convention rooms
valued at $380 million.
As a result, hotel occupancy is up in Long Beach to a healthy 72 percent,
and the average daily room
rate has increased 10 percent to $89, according to a PKF report for January
through August 1998. In August, Long Beach enjoyed a record-breaking occupancy
of 82 percent, up 13 percent from last year and was the only destination
in Los Angeles County to show a positive and substantial gain.
The Long Beach Area Convention Visitors Bureau is a nonprofit organization
dedicated to the economic development of the City of Long Beach by selling,
marketing and promoting Long Beach as a destination for meetings, conventions,
tradeshows and tourism.