May 09, 2011--Casino operator Caesars Entertainment Corp. of
Las Vegas today said Alexander Mirza has been named head of Caesars
Hospitality Ventures and will also head Caesars Global Life.
Caesars Global Life is a new unit to develop nongaming luxury
hotels, restaurants and other lifestyle amenities in resort
destinations around the world.
Caesars said most of the developments will revolve around
licensing, franchising and management agreements. For instance, Caesars
in March announced a partnership with restaurateur Nobu Matsuhisa to
develop a Nobu hotel and restaurant at Caesars Palace in Las Vegas.
The Global Life unit is expected to continue to expand beyond
the Caesars' brand to include the development of boutiques and
lifestyle brands on Caesars Entertainment-owned real estate in Las
Vegas and Atlantic City.
For example, Caesars recently announced that it is opening
four new restaurant concepts operated by BR Guest Hospitality, a New
York-based restaurant company led by founder and President Stephen
Hanson and owned by Starwood Capital Group. The new restaurants include
Bill's Bar & Burger, Dos Caminos, Atlantic Grill and a casual
restaurant featuring celebrity chef Sam DeMarco.
Caesars also recently signed a non-binding letter of intent
with New York-based entrepreneurs Rowen Seibel and Chris Barish to
create a joint venture operating bars and lounges in Las Vegas and
In a statement today, Caesars said the primary objective of
the new unit is to expand the company's presence overseas, especially
in Asia and Latin America, where it says Caesars is widely recognized
for its luxury brand.
In his roles, Mirza will oversee hotel, restaurant, bar, and
nightlife development for the company, as well as international hotel
management and licensing. Mirza was formerly a partner in Accenture's
Travel practice, senior vice president of corporate development at
Hilton Hotels Corp. and vice president of strategic planning at
Starwood Hotels and Resorts.
For the last 12 months, Mirza has served as vice president and
executive associate to Gary Loveman, chairman and CEO of Caesars
"Our brands and reputation are our most substantial assets
overseas, and this plan will allow us to leverage them into growth
opportunities in hospitality and gaming," Loveman said in a statement.
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