RSBA & Associates
Hospitality Consulting Services
400 Spear Street, Suite 106
San Francisco, CA 94105
Rick Swig
Rick Swig, ISHC

Article Index:
Challenges Have Only Just Begun For Hotel Owners and Operators / Rick Swig / August 2010
Lenders to Lodging Industry Must Come Out of Their Foxholes / Rick Swig / January 2010
Hotel Real Estate Owners Face a Brave New World / Rick Swig June 2009
Hotel Operators Will Face Many Challenges As Economy Continues on Downswing / Rick Swig / June 2008
With New Supply at a Near Standstill, Now Is the Time to Buy Hotel Assets / Rick Swig / December 2007
This Year’s Critical Issues Will Escalate If the Hotel Industry Doesn’t Address Them Now / Rick Swig / September 2007
CapEx Discussions Require Balancing Brand, Owner Needs; The current fervor of standard compliance may simply be a reasonable process to catch up on postponed necessities / Rick Swig / June 2007
Lack of Human Capital Is Becoming Serious Issue for Hotel Owners, Operators / Rick Swig / December 2006
Successful Hotel Brand Differentiation Means Connecting With Customers / Rick Swig / June 2006
Shortage of Sites, Rising Expenses Should Keep Hotel Development in Check / Rick Swig / February 2006
In Today’s Hotel Acquisition Market, How Much Do Cap Rates Matter? / Rick Swig / January 2006
Lodging Business in Transitional Year, But Challenges Will Remain After ’05; A Hotel with Truly Unique Attributes Is Worth a Premium / Rick Swig / October 2005
Despite Lack of Long-Term Data, Hotel Developers Favor Hybrid Projects; The Fractional and Condominium Component Not a Proven Solution to Development Prosperity / Rick Swig / June 2005
Travelers Prefer Innovation, Creativity Over Predictability, Discount Pricing / Rick Swig / March 2005
Recent Occupancy, ADR Growth Still Do Not Spell Post-9/11 Relief; Total 2% revenue growth over four years has not kept up with national annual average inflation growth of 2.5% / Rick Swig / November 2004
Hotel Success Hinges on Relationship Between Owner, Asset Manager, GM / Rick Swig / August 2004
Hotel Operators Can Gain Market Share Through Distinctive Brand Images; A 100-room boutique hotel can develop more identity within a market than its 1,000-room competitor through customer impact points / Rick Swig / May 2004
Hotel Operators Must Share Blame with the Economy for Stagnant Performance / January 2004
Investors Seeking Opportunistic Hotel Buys Are Likely to Come Up Empty Handed / Rick Swig / RSBA Associates / November 2003
Hotel Sector Remains in the Game Despite Reaching Strike Three; Occupancies are now beginning to improve compared with last year and a poor first half of 2003 / Rick Swig / RSBA Associates / September 2003
Some Stability Has Returned to the Hotel Sector, But Its Staying Power Is in Question; The Plundering of Lower Market Tiers Has Cost Upscale Hotels / May 2003
New Business Practices Essential to Lodging Companies’ Success / February 2003
Unreliable Market Trends Yield an Uncertain Direction / October 2002
The Bigger They Are, The Harder They Fall / September 2002
News of Boutiques’ Demise Is Greatly Exaggerated  / May 2002
Management by Spreadsheet Erodes Full-Service Hotel Core Values / Feb 2002
Hotel Lenders Face Challenges In Tough Climate / October 2001
Where We Are Now Depends on Starting Point / Summer 2001
Solid Management Practices Can Improve Franchise Value / May 2001
Hotel Market Stagnation To Continue / January 2001
Here Today…but Tomorrow? / November 2000
Ready, Willing, and Unable? / August 2000
Independent Hotels: The New Brand Alternative / June 2000
Ankle Biter Syndrome / January 2000
Redefining a Mature Hotel Sector / November 1999
Focus On Operations Is Not Enough / August 1999
What’s Next?? / May 1999
Growth Through Management  / Feb 1999
Expect a Subdued Market in 1999 / Feb 1999
Hotel Real Estate: Back to Fundamentals / Nov 1998
The Hotel Investment Barometer For Institutional Investors / 1998
The State of Independents / 1998
Success (or Survival) of Boutique Hotels and Resorts / 1998
Industry Specialty Hotels and  Resorts 
Functional Specialty * Management * Marketing * Real Estate 
* Strategy * Litigation Support
Expertise  Management: 
Asset Management, Business Planning, Operations

Customer Segmentation. Demand Analysis, Market Share, Marketing Plans, Positioning / Re-positioning, Reservation Systems, Yield Management 

Real Estate: 
Asset Management, Franchise Selection, Investment Advice, Management Contract Negotiation, Portfolio analysis 

Business planning, Merger and acquisitions, Re-positioning, Strategic planning, Marketing strategy 

Litigation Support:
Expert Witness, Management contracts 

 Representative List of Clients Concorde Companies, Tampa, FL 
Eden & Eden, San Francisco, CA 
Fremont Properties, San Francisco, CA 
Hale and Dorr, Boston, MA 
Harvest Inn, St. Helena, CA 
Holiday Express, San Francisco, CA 
Kellogg, Huber, Hansen, Todd & Evans, P.L.L.C., Washington, DC 
Key3 Media Events, Inc., Foster City, CA 
Latham & Watkins, Chicago, IL 
Longboat Holiday Inn Partners, Wilton, CT
PaineWebber Inc., New York, NY 
Personality Hotels, San Francisco, CA 
Phillips, Lytle, Hitchcock, Blaine & Huber LLP, New York, NY 
Rogal & Associates, San Francisco, CA 
San Francisco International Airport/Leigh Fisher Associates, San Mateo, CA 
Past Experience  President, RSBA & Associates, San Francisco, CA
President, Travel Identity Limited, San Francisco, CA 
VP/Managing Director, Fairmont Hotel Management 
Education BA, Communications, Stanford University, Stanford, CA 
Executive Program, Stanford Business School
Professional Articles & Books "As Market Peaks, Building and Sales Slow," Real Estate Forum, January 2001. 
"Will Today's Products Meet Tomorrow's Demands?" Real Estate Forum, October 2000. 
"Development Barriers Suppress Hotel Sector's Performance," Real Estate Forum, August 2000. 
"Independent Hotels: The New Brand Alternative," Real Estate Forum, May 2000. 
"Full-Service Assets Besieged by Ankle Biters," Real Estate Forum, January 2000. 
Go to RSBA & Associates web site
RSBA & Associates
400 Spear Street, Suite 106
San Francisco, CA 94105
Web Site:
Tel: (415) 541-7722
Fax: (415) 541-5333

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Search Hotel Online

Home| Welcome!| Hospitality News| Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.