Specializing in:
  • Mystery shopping and anonymous service evaluations
  • Advice on AAA/MOBIL ratings, policies, procedures, and criteria
  • Complete design consultation “From Idea to Installation”

About Harry Nobles

Harry Nobles formerly worked for the American Automobile Association (AAA) as a Field Representative inspecting and rating hotels and restaurants.  He was later promoted to Supervisor of Inspections at AAA Headquarters with overall responsibility for  lodging and dining ratings throughout North America.  While in this position, he participated in the development and implementation of the AAA Diamond Ratings Guidelines; a revised version  is currently used by AAA. 

Since his retirement from AAA, Mr. Nobles has consulted with several leading hotels and management companies with special focus on improving guest services and maximizing guest satisfaction.  He is often able to advise and assist his clients in earning and retaining optimum AAA and MOBIL ratings. 

Mr. Nobles is also a Special Training Consultant for the Educational Institute, American Hotel & Motel Association.   His knowledge of AAA and MOBIL ratings policies and procedures,  expertise in all aspects of guest service,  and the affiliation with the Educational Institute enable him to establish and conduct evaluation and training programs tailored specifically to his clients’ unique needs and goals. 

Mr. Nobles currently advises clients throughout the United States and several foreign countries. References are available on request.

Case Study: 

Special Reports: 
Thanks for the Memories! / Harry Nobles / March 2011
How Reliable are Hotel Ratings? / Harry Nobles / January 2011
Can you risk a downgrade of your AAA rating? The dilemma of going from 3 Diamonds to 2 Diamonds / Harry Nobles / November 2010
Chaos in the Lodging Ratings World and Defining "Boutique" - A Solution? / Harry Nobles / August 2010
When is the Right Time to Worry About Your AAA or Forbes Rating? / Harry Nobles / July 2010
Is 'Mega Boutique Hotel' an Oxymoron? / Harry Nobles / April 2010
Boutique Hotels: Have They Gone Too Far? / Harry Nobles & Lisa Jackson / March 2010
Does AAA Approval Help? / Harry Nobles / November 2009
Which Training Plan is Right for You? / Harry Nobles / June 2009
Is Hospitality For Hotels Only? / Harry Nobles / June 2009
How Important is Service? Very! / Harry Nobles / May 2009
What to Do? Improve Guest Services or Upgrade Facilities / Harry Nobles / December 2008
My Dream Hotel? / Harry Nobles, October 2008
Hurricane Ike:  Challenges and Opportunities? / September 2008
Who Should Train Your Employees?/ Harry Nobles / September 2008
Designing for the Future a Key to Earning 4 or 5 Star/Diamond Rating / Harry Nobles / February 2008
Look for the Ducks / Harry Nobles / April 2007
How Should Casino-Hotels Be Rated? / Harry Nobles / April 2007
Is 'Mega Boutique Hotel' an Oxymoron / Harry Nobles/ December 2006
Hotel People I Have Know / Harry Nobles / October 2006
Now I’ve Seen Everything -  “Food Servers Employing the Internet to Divulge Names of Customers Who Tip Less than 17%”/ Harry Nobles / September 2006
Does Hotel Room Size Matter? / Harry Nobles / September 2006
If You Disagree With Your AAA Rating / Harry Nobles/ May 2006
AAA Evaluation Procedure: Is It Fair? / Harry Nobles/ May 2006
Four Star vs Mobil Four Star / Harry Nobles/ February 2006
Rating Condominiums / Harry Nobles / January 2006
AAA Five Diamond Lodgings; Chain vs Independent / November 2005
Katrina & Rita: Silver Lining or Opportunity? / Harry Nobles &  / October 2005
Our Dream Hotel / Harry Nobles / July 2005
Losing a Diamond or Star / Harry Nobles  / March 2005
Ratings vs Guest Satisfaction / Harry Nobles  / February 2005
Our "Pick of the Month" Harry Nobles  / November 2004
5 Star vs 5 Diamond: What’s the Difference? / Harry Nobles  / November 2004
Strategic Alliance Announced, Committed to Hospitality Excellence / August 2004
Are Small Resorts Unfairly Treated by the AAA and Mobil Rating Criteria / July 2004
QualAsia Formed to Provide Authoritative Organization to Inspect and Evaluate Hotels Across Asia / May 2004
Resorts Ratings Redux / Harry Nobles  / February 2004
Are Your Trainers Trained? / Harry Nobles  /  January 2004 
Hotel Renovation Ideas vs AAA Ratings Criteria / Harry Nobles / October 2003
New Employee Orientation: Necessity or Luxury?  / July 2003
Save the Best - Replace the Rest / July 2003
AAA and Mobil Ratings As a Sales Tool / May 2003
How Well Do You Know Your Competitor? / May 2003
Our Favorite Hotel?  / March 2003
The Current Value of AAA Hotel Ratings / Feb 2003
Stars and Diamonds; Some Similarities and Some Differences / January 2003
AAA's Delay: Good or Bad? / July 2002
Timing Is Everything, Or Is It? / July 2002
Boutique Hotels: Have They Gone Too Far / May 2002
People Really Do Make the Difference / Jan 2002
What Is a Boutique Hotel? / Dec 2001
The Non-negotiable Traits of Leaders / Oct 2001
How Important is Service? / Sept 2001
Front Desk Service Mistakes / Aug 2001
Food & Beverage Mistakes & How to Correct Them / July 2001
Bell Staff Mistakes & How to Correct Them / July 2001
Attitude vs Aptitude / June 2001
Female Business Travelers' Expectations / June 2001
Is Outsourcing Your Training a Viable Alternative? / June 2001
Unique Identity + Consistent Service = Success / May 2001
AAA Standards vs Guests' Expectations / May 2001
Are Your Guests Better Informed Than Your Staff? / April 2001
Are U.S. Hotels Rated Differently From Other North American Hotels? / April 2001
The Design Theme - AAA / Mobil Ratings Connection / March 2001
Attitude Can Make the Difference / Jan 2001
How Should Casino-Hotels be Rated? / Dec 2000
Does AAA Rate Resorts Fairly? / Nov 2000
Is Your Property Suffering From Design Deficiency? / Nov 2000
The Future of AAA Ratings / Sept 2000
Who Should Train Your Employees / Aug 2000 
What Is Your Optimum AAA Rating  / Aug 2000
Key to Success: Training + Follow-Up / June 2000
If You Disagree With Your AAA Rating / June 2000
Are AAA Ratings Always Accurate and Objective / May 2000
The Unsung Heroes / Feb 2000
Creating Atmosphere / Jan 2000
What is "Atmosphere"?  / Nov 1999
Maintaining Your AAA Rating / Nov 1999
Earning a AAA Rating vs Maintaining a AAA Rating: Which Is More Difficult?  / Oct 1999
Is a Higher AAA Rating Right for Your Property?/ September 1999
Consistency: The Hallmark of a Fine Hotel / September 1999
Remaining Hospitable in an Inhospitable World / August 1999
Can Outstanding Service Offset Hotel Physical Deficiencies in the Rating Systems? / June 1999
Are Your Employees Checking Out As Fast As Your Guests? Setting Up an Effective Training Program / May 1999
Can Mystery Shopping Help You? / April 1999
Specific Services that AAA Deems Critical at the 4 and 5-Diamond Level / March 1999
What the AAA Diamond Ratings Mean / Feb 1999
Is 99% Good Enough? /  Feb 1999 
The Legend of the Pineapple / Feb 1999
Measuring Training in the Hospitality Industry / Dec 1998
Dealing with the AAA or Mobil Inspector - Does AAA Approval Help? / Dec 1998


Harry Nobles 
Hospitality Consulting
"I'll always tell you what you need
to know, not what you want to hear."
E-mail:  hospsvc001@aol.com

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