Carol Verret and Associates Consulting & Training works internationally and domestically to provide training and consulting solutions in hotel sales, marketing, revenue management and customer service. 

CVCT turns sales training on its ear and specializes in ramping up the sales system to make sales people faster and more efficient incorporating the Internet into sales processes -- from new business development to e-communication. 

Revenue managers become more effective by knowing which reports to access from whom and are given the resources to not only manage revenue but also generate revenue. 

Customer service training becomes behavioral and managers learn the metrics to evaluate the effectiveness of the guest experience the associate is providing.

Tools you can use for:

    Annual Meetings & Keynotes
    • Want an annual meeting that leaves your team with tangible tools they can use -- not just ‘feel good’?  We give you the follow-up steps and metrics to measure your Return on Investment.
    • All of our programs provide follow-up mechanisms for you to maximize your ROI. 
    • One and two day programs provide a training ‘game’ that will allow you to see instantly if participants can implement the elements of the program – instant ROI.
    • Our team of professionals will work with you to set a scope of work with tangible benchmarks for success – if you are not satisfied; we work with you until you are. 
    Web Casts
    • Want to give your team ‘bytes of training’ in any of the disciplines above?  We work with you to provide web casts exclusively for your team.
    • We also offer regular public web casts so that individual team members can log on and get the info they need to be effective. 
    Comprehensive corporate training solutions
    • Do you want to provide the entire team with comprehensive training that takes them from rookie to expert?
    • We specialize in providing blended solutions incorporating all of the above essentials into a cost effective corporate training program that reflects your company’s culture and dynamics. 
Our success metric is your increased revenue! CVCT – always on the leading edge of training solutions!

Find out more about Carol Verret and her take on sales, marketing and customer service by logging onto the articles in HotelOnline for the last seven years – many of those early articles are still among the most accessed on HotelOnline. 

Click on the link below to access the web site and ask CVCT how they can assist you in moving your revenue generation process forward. Send her an email or give her a call – she would love to talk to you! (303) 618-4065.

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Special Papers Strategic Prospecting and Strategic Account Optimization / Carol Verret / May 2012

Pinterest - - The Value Of Pinterest to Hotel Sales & Marketing / Carol Verret / April 2012

The Impact of the Rising Cost of Gas - Why It's Different This time! / Carol Verret / March 2012

The Resolution Solution - 5 Simple Revenue Management Resolutions for 2012 / Carol Verret / January 2012

Solving the Problem with Resolutions - 5 Simple Hotel Sales Resolutions You Can Keep! / Carol Verret / December 2011

High Tech - High Touch - Two Must Have Skills Sets Every Hotel Sales Person Needs! / Carol Verret / November 2011

Carol Verret & Associates Announce the Launch of real simple Remote Revenue Management / October 2011

In Defense of OTAs - Why the OTAs and Online Distribution Platforms are Critical for Hotels, Especially Independent and Boutique Hotels / Carol Verret / September 2011

Small Independent and Boutique Hotels – Online Marketing and Strategic Revenue Management Levels the Playing Field! / Carol Verret / July 2011

Lead Nurturing – The Art of Watering and Fertilizing Prospects! / Carol Verret / June 2011

Hotel Sales - The Clients You Want versus The Clients You Get! / Carol Verret / May 2011

From Mobile Apps to Google Travel, and Don't Forget the FaceBook Booking Widget - It's Complicated for Revenue Managers! / Carol Verret / April 2011

The WOW Factor – The Power Selling Partnership of GMs and Sales / Carol Verret / February 2011

Social Media - The Hotel Sales Tools that NO Property Can Ignore / Carol Verret / January 2011

Recession Lessons – Post Recession Hotel Sales & Revenue Management / Carol Verret / December 2010

The Hotel Sales Office of 2011 – 4 Processes to Fuel Recovery / Carol Verret / October 2010

The Power of Referrals - Increasing the Call to Closing Ratio / Carol Verret / September 2010

Habits of Highly Successful Revenue Managers for 2011 Webinar / September 2010

Niches Selling - Locating Lucrative Business that Few Hotels Pursue / August 2010

The Hotel General Manager - The Complexity of Leadership in a 2.0 World / Carol Verret / August 2010

Why Company Team Meetings are Critical This Year / Carol Verret / July 2010

Power Selling Summer School – SMERFE & Weekend Groups Webinar / Carol Verret / July 2010

Market Analysis and Sales Office Audit - Look Beyond the Obvious in Turnaround Situations / Carol Verret / June 2010

Power Selling Summer School -- Group Business by Market Segment Webinar Series / Presented by Carol Verret & Friends / June 2010

Dynamic versus Static Hotel Reviews: The Immediacy of Social Network Reviews / Carol Verret / May 2010

2.0 Your Hotel Sales Processes by Market Segment Series – The Corporate Market Webinar April 16 / Carol Verret / April 2010

Marketing to Changes in Consumer Behavior - It's No Longer 'One Size Fits All' / Carol Verret / March 2010

Outrageous! The Cure for the Post Recession Blues! / Carol Verret / March 2010

Web Cast – Revenue Management & Social Networks / Carol Verret / February 2010

The Reset Button --- Innovation for Hotel Sales in 2010! / Carol Verret / February 2010

4 Changes in Consumer Behavior & The Revenue Opportunities for Hotels / Carol Verret / January 2010

Recession Lessons: What Will Drive Hotel Sales & Revenue Management in 2010 / Carol Verret / December 2009

Habits of Highly Successful Hotel Sales People - 5 New Habits for Success in 2010!; Web Cast November 13, 2009

The 20% Solution - Increased Share and Revenue - Web Cast October 23, 2009

The 20% Solution to Increased Market Share and Revenue / Carol Verret / October 2009

Habits of Highly Successful Revenue Managers - The Game has Changed!; Web Cast September 25th, 2009

Managing Revenue by Market Segment – The Recovery Challenge for Sales and Revenue Managers / Carol Verret / September 2009

The 20% Solution -- Managing the Sales Effort for Recovery in 2010 Web Cast / Carol Verret Web Cast on September 3, 2009

The Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode? / Carol Verret / August 2009

Social Networks as a Hotel Sales Tool - Web Cast / August 7, 2009

Marketing & Revenue Management Plan 2010 -- The Most Difficult Plan You Will Ever Do / Carol Verret Web Cast on July 17, 2009

The New 'Tipping Points' in the Planners Decision Process - You May be Surprised! / Carol Verret / June 2009

The New Normal – What Does the New Normal Look Like for Hotel Sales and Revenue Management / Carol Verret / May 2009

The New Hotel Sales and Revenue Management Metrics - This Could save Your Job! / Carol Verret / April 2009

Back to Hotel Sales Basics: The Basics Have Changed Big Time! / Carol Verret / March 2009

Stimulate Hotel Revenue -- The Economic Stimulus Package Opportunities / Carol Verret / February 2009

2009 The Game Changer for Innovation in Hotel Sales Processes / Carol Verret / January 2009

Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn / Carol Verret / December 2008

‘Selling Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol Verret / October 2008

Habits of Highly Successful Hotel Sales People – Accelerated Sense of Urgency / Carol Verret / September 2008

The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Economy / Carol Verret / August 2008

The Science of Hotel Sales* – The Benchmarking Imperative for Success in a Difficult Economy / Carol Verret / July 2008

Marketing & Revenue Management Plan 2009 - Succeeding in a Difficult Year / Carol Verret / July 2008

Driving REVPAR in the Current Economy; The Shift from Managing Demand to Generating Demand / Carol Verret / June 2008

Tactics to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May 2008

All Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing / Carol Verret / April 2008

Contingency Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol Verret / March 2008

The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst / Carol Verret / February 2008

Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level / Carol Verret / January 2008

Habits of Highly Successful Revenue Managers Ramped Up for 2008 / Carol Verret / November 2007

Five Tips to Improving Hotel Customer Service with User Generated Reviews / Carol Verret / October 2007

Web 2.0 and the Hotel Group Sales Process - Managing User Generated Content to Increase Sales! Web Cast / Carol Verret / September 2007

GMs – How User Generated Review Sites Can Make you a Better Manager! / Carol Verret / September 2007

Web 2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying About You? / Carol Verret / August 2007

“It’s not the big that eat the small, it’s the fast that eat the slow” -- Five Revenue Management Tactics for Independent Hotels / Carol Verett / June 2007

Developing New Hotel Business Using Client DNA / Carol Verret / May 2007

The Jigsaw Puzzle – The Fit of the Revenue Management and Internet Group Sales Pieces / Carol Verret / April 2007

Client DNA - The Gold Standard for New Business Development / Carol Verret / March 2007

Hate Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol Verret / January 2007

Issues in Hotel Sales Training - Metics for Success / Carol Verret / December 2006

Is the Party Over?; The Challenge of Decreasing Hotel Room Demand / Carol Verret / October 2006

The Habits of Highly Successful Hotel Sales People Ramp Up for 2006! / Carol Verret / September 2006

Identifying the WIIFM Factor – The Essential of Hotel Sales Success / Carol Verret / August 2006

Revenue Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/ Carol Verret / July 2006

Feeding the Revenue Elephant; Hotel Revenue Management / Summer 2006 

The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006

The "Tipping Point" - Touch Points Make a Difference in Customer Service Training / Carol Verret / April 2006

Selling Up! Taking Group Room Revenue to a New Level / Carol Verret / February 2006

Revenue Management 2006 - The Risks and Rewards / Carol Verret / January 2006

Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005

Habits of Highly Successful Hotel Sales People / Carol Verett / September 2005

Triple Witching Hour - The Marketing Plan, Revenue Management Strategy and RFPs for '06 / Carol Verret / August 2005

"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005

Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005

Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005

Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005

Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with  the Convenience of the Internet/ Carol Verret / January 2005

Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005

Hotel Directors of Sales - The Qualities for Leadership and Success / Carol Verret / December 2004

Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004

The GM'S Role in Revenue Management / Carol Verret / October 2004

Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004

The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004

Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004

Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004

CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004

The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004

The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003

Leadership - General Managers Managing the Sales Process / Carol Verret  / October 2003

When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003

Parntership of Sales and Technology; Using Tech Tools to "Sell" the Hotels/ Carol Verret / July 2003

Back to the Basics? The Basics of Hotel Sales Have Changed! / Carol Verret / May 2003

Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / Carol Verret / April 2003

Heightened Security Requires New Strategies in Hotels Sales / Carol Verret / March 2003

Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003

Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002

Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002

The Rate Game - Playing to Win / Carol Verret / October 2002

The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002

Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002

The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002

100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002

The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001

Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001

How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001

How Soft Is Your Hotel's Economic Landing? / Carol Verret / April 2001

The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001

Generation Y:  Motivating and Training a New Generation of Employees / Carol Verret / November  2000

Why Customer Service Seminars Don't Work  / Carol Verret / October 2000

Creating a Culture of Customer Service / Carol Verret / September 2000

FAT, DUMB AND HAPPY – The Seasonal Boom and Bust Cycle / Carol Verret / August 2000

Surf's Up - Ride the Wave or Miss the Boat - The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000

Measuring Effectiveness of  Hotel Sales Departments / Carol Verret / June 2000

Hotel Sales Training - The Need for Immediate Results / Carol Verret /  May 2000


Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
Web Site:

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