Hotel OnlineSpecial Report

The Fourth Biennial Conference
Tourism in Southeast Asia & Indo-China:
Development, Marketing, Sustainability
June 24-26, 2000
Westin Riverside Plaza Hotel, Chiang Mai, Thailand

The University of Houston, Universite d'Angers and Siam University are pleased to announce the Fourth International Conference on Tourism in Southeast Asia and Indo-China: Development, Marketing and Sustainability on June 24-26, 2000. 

The conference will he held in Chiang Mai in Northern Thailand. Located only one-hour flight north of the capital city of Bangkok, Chiang Mails often referred to as "The Rose of Northern Thailand" and is known for beautiful mountain landscape and cultural attractions. The aim of the conference is twofold. First it seeks to provide international tourism and hotel industry community with  an  opportunity to learn  about tourism/hotel industry development and marketing  opportunities  in  Indo-China  and Southeast Asia. Second, it is intended to provide tourism educators, academics and researchers with an international networking opportunity and interdisciplinary forum for exchange of research findings in tourism. The Conference program will feature speeches and presentations by tourism organization representatives in the region, regional tourism industry leaders, and prominent international experts on tourism development and marketing as well as research papers and presentations. The conference will take place immediately before the 6th Annual Asia Pacific Tourism Association (APTA) Conference in Phuket, Thailand, June 28-July 1, 2000. This "back to back" schedule between two interrelated events will allow delegates to attend both conferences in Chiang Mai (June 24-26) and Phuket (June 28-July 1) if they desire so. The Fourth Biennial Conference in Chiang Mai will commence with a welcome reception in the evening of June 24th and end with a closing luncheon on June 26th, 2000.

Preview of Conference Speakers and Presentations

Mr. James Lu, Executive Director of Hong Kong Hotels Association, on "Hotel Industry in Asia: Past Experiences and Future Prospects"

Dr. Connie Mok, University of Houston, USA, and Ms. Lillian Wong, Hong Kong Vocational College, on "Mass Customization in the Hospitality Industry"

Dr. Gary Vallen, Northern Arizona University, USA, on "Ethical Values in Hotels"

Mr. Fred Cushman, Esq., Spectrum Gaming Group, USA, on "Hotel-Resort Development -Is a Casino in Your Future?"

Prof. Ken McCleary, Virginia Tech, USA on "Personal Values in Hospitality and Tourism Research"

Dr. Tekle  Shenka,  Curtin  University of Technology, Australia on "Study of Visitors to International Students"

Prof. Joel Eduardo Torees and Prof. Manuel Ascosta A., University of Simon Volivar, Venezuela, on "Concept of Free Time in Leisure and Recreation"

Prof. Geoffrey Wall on "Cultural Tourism"

Prof. Kaye Chon, University of Houston, USA on "Managing Guest Satisfaction"

Prof. Pam Weaver, Virginia Tech, USA on "Heritage Tourism"

Who Should Attend
  • Managers and administrators of hotels, hospitality, and tourism businesses
  • Officials and administrators in national and regional tourism organizations
  • Educators and trainers in hotel and tourism industry.
  • Researchers in hotel, hospitality and tourism fields.
  • Consultants in hotel and tourism industry.
  • Administrators of interregional organizations with interest in tourism and hospitality industry.
  • Administrators of tourism and hospitality management educational programs.
  • Representatives of multinational firms in hotel and tourism industry.
  • Investors in hotel and tourism sectors.
  • Students in tourism and hospitality management.

Conference Venue

The conference venue is Westin Riverside Plaza Hotel, a 5-star hotel in the historic city of Chiang Mai. Situated on the Mae Ping River only 10 minutes away from Chiang Mai International Airport, the hotel is centrally located adjacent to the famous night market of Chiang Mai. Special conference room rates have been arranged for 2,100 Baht for single superior room and 2,300 Baht for double superior room (These rates correspond to approximately US $54 and US$59, respectively, using the exchange rate as of December 10, 1999). The room rate is inclusive of tax and service charge, full American buffet breakfast, and complimentary airport to hotel transfers. The rate will quality the guest to earn 500 miles on Starwood Preferred Guest points which can be transferred to an airline frequent flier mileage program.

Conference Registration

All delegates, including paper presenters, are requested to register for the conference with fees. Registration fees per person are US$295 for registration before March 31, 2000; US$345 thereafter.  Conference registration fee includes participation in all conference sessions, participation in all scheduled meal functions and refreshment breaks, opening reception, and a copy of conference proceedings (to be available at the conference). Special Note for Thai Delegates: Delegates from Thailand may register by fax or email and pay in Thai Baht on site. Please contact Conference Secretariat for further information.

Special Room Rates in Bangkok

For those delegates who wish to extend their visits to Bangkok before and/or after the conference, a special room rate has been arranged at Dusit Thani Hotel (5-star hotel) and Palazzo Hotel (3-star hotel). Dusit Thani Hotel is regarded as one of the finest hotels in Bangkok and is located in city center. Room rates at Dusit Thani Hotel are US$75 net for single or double in superior room. Palazzo Hotel, located in Bangkok's new entertainment district within an easy drive to Bangkok International Airport, provides clean and comfortable accommodations at budget price. Rates at Palazzo Hotel are Thai Baht 900 net for single and Thai Baht 1,000 for double superior room. For reservation at Dusit Thani Hotel, contact Ms. Chinda Muntanont by fax (+662-636-0284) or by email:, For reservation at Palazzo Hotel, contact Mr. Phusit Charoensuk by fax (+662-276-5001.) Please mention "Tourism in Southeast Asia Conference" when making room reservations.

Delegates from North America

Delegates from North America may want to take advantage of low discount airfares on Thai Airways, Singapore Airlines, Korean Air, or Asiana Airlines, arranged through New Tour & Travel, the official travel agent for the conference. For further information, contact New Tour & Travel at 1-888-639-1155;

Call for Papers
The conference will focus on a broad range of topics related to tourism and hospitality education, investment and development, and sustainability of tourism. Papers which address tourism and hotel industry in Southeast Asia/Indo-China or that can draw broad implications for tourism in the region will be highly relevant for presentation at the conference. Individual or panel presenta-tions pertaining to recent trends, research findings, case studies, and/or contemporary issues related to the tourism and hospitality industry would be most suitable. Possible presentation topics could include, but are not limited to:
  • A state-of-the-art review of tourism and hotel industry.
  • Linkage of tourism and human, economic, social, cultural, and environmental sustainability.
  • Research pertaining to emerging trends and issues in tourism and hotel industry.
  • Educational and human resources development issues affecting tourism and hospitality.
  • Case studies pertaining to other parts of the world and with implications to tourism in Southeast Asia.
  • Investment opportunities in Asia's tourism industry.
  • Regional tourism policies and development plans.
  • Economic feasibility studies for hotel/tourism development projects.
  • Eco-tourism and sustainable tourism development.
  • Cultural tourism and alternative tourism.
  • Creative marketing and promotional efforts.
  • Service quality in tourism and hospitality industry.
  • Convention and meetings management.
  • Casino and gaming industry and management.
  • Airlines and tour operator strategic alliances.
  • Internet marketing and information technology and tourism.
  • Research in progress as related to tourism and hotel industry.
Submission Guidelines
  1. Two copies of an abstract or detailed outline of proposed paper or panel presentation should be submitted for the final selection process. Deadline for submission of abstracts/ outline is March 1, 2000.
  2. The proposal should not exceed three typewritten, double spaced pages. Submit abstracts/outline to the Conference Coordinator.
  3. Authors of accepted abstracts/outline will be asked to submit a completed paper or a completed outline of their presentation no later than May 5, 2000.
Proceedings & Publication Plans

Final copies of papers or detailed outline will be professionally published as an edited volume of conference proceedings and distributed at the conference. In addition to the Conference Proceedings, selected papers will be included in an edited book to be published by The Haworth Hospitality Press (New York). Selected papers will be further considered for publication in the Asia Pacific Journal of Tourism Research, Journal of Convention & Exhibition Management, Journal of Hospitality & Tourism Research, and Journal of Travel & Tourism Marketing.

Conference Organized and Hosted by:
University of Houston (USA), Universite d'Angers (France) and Siam University (Thailand)

In Collaboration with: 
Asia Pacific Journal of Tourism Research, Asia Pacific Tourism Association, Chiang Mai University (Thailand), Journal of Convention & Exhibition Management, Journal of Hospitality & Tourism Research, Journal of Travel & Tourism Marketing, Hotel Online, Thai Hotels Association, The Haworth Hospitality Press, Inc., Tourism Authority of Thailand, Westin Riverside Plaza Hotel Chiang Mai

Hotel Reservation Form
Tourism in Southeast Asia Conference
Name of Guest: _________________________________________________
Number of persons:________
Address: ______________________________________________________
Telephone No. with country code: __________________________________
Fax No. with country code: ________________________
Email if any:____________________________________

Room type required:

(   ) Superior single Baht 2,100 nett             (   ) Superior double Baht 2,300 nett
(   ) Deluxe single Baht 3,100 nett                (   ) Deluxe double Baht 3,300 nett
(   ) Westin Grand Room Baht 4,100 nett    (   ) Westin Grand Room Double Baht 4,300 nett
(   ) Suite (one bedroom) Baht 7,500 nett    (   ) Suite (double room) Baht 7,500 nett

Room Preference:
(  )Smoking; (  ) Non-smoking; (  ) King-bed; (  ) Double-bed

All rates are inclusive of American buffet breakfast, 10% service charge and applicable government tax.

Date of Arrival: __________   Date of Departure: __________

Credit Card Type and No. ___________________________________________

Expiry Date: _________________; Name on Credit Card: _________________

Please mail or fax this form to:

Mrs. Wiwan Pisnok, Assistant Reservation Manager
Westin Riverside Plaza Chiang Mai
31 8/1 Chiang Mai-Lumphun Road
T. Watkate, A. Muang, Chiang Mai 50000, Thailand
Fax: +66-53-275-299
Telephone: ~66-53-275-300

Conference Registration Form
Fourth Biennial Conference " Tourism in Southeast Asia"
REGISTRATION FEE: US$295 before March 31, 2000; US$345 after March 31, 2000.  Refund minus $100 before April 30, 2000, no refund after April 30, 2000.

Name: __________________________________________________________
Organization: _____________________________________________________
Address: ________________________________________________________
Telephone No. with country code: _____________________________________
Fax No. with country code: ___________________________________________
Email if any: ______________________________________________________

Registration by Credit card:

Credit card type: __________________________________
Credit card number: ________________________________
Expiry date: ________
Name on credit card: _______________________________

If registered by check, make check payable to University of Houston.

Please mail or fax this form to:

Dr. K.S. (Kaye) Chon
University of Houston Conrad N. Hilton College
Houston, TX 77204-3902, USA
Fax +1-713-743-2427
Telephone +1-713-743-2458

For additional information please contact the 
Conference Chairman: 
Dr. K.S. (Kaye) Chon 
University of Houston Conrad N. Hilton College, 
Houston, TX 77204-3902, USA; 
Fax +1-713-743-2427; 
Telephone +1-713-743-2458;

Also See: Journal of Travel & Tourism Marketing / Main Index 
Advances in Hospitality and Tourism Research / Index of Papers / 1998 
The First Pan-American Conference - Latin American Tourism in Next Millenium: Education, Investment and Sustainability / April 1999 

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