Hotel Online Special Report

 TRUST International Hotel Reservation Services 
Creates U.S. Branch in Orlando; 
Management Appointments Announced
ORLANDO, FL, May 5 – Seeking to expand its presence in the U.S. marketplace, and double its client business, TRUST International Hotel Reservation Services, GmbH, developers and operators of a central reservation system (CRS) for the hospitality industry, announced the , Trust International Hotel Reservation Services, Inc., located here. 

Formation of the U.S. branch is designed to significantly expand the scope of TRUST International’s operations and service offerings. To gear up, the company has increased management, its staff and sales force, is forming new partnerships and plans the introduction of new technology. 

Since 1989 TRUST International has maintained an office in Orlando. Its parent company, TRUST International, is based in Frankfurt, Germany. 

TRUST U.S. branch officers are: Peter Agel (president), Elke Schade (senior vice president), Anette Seitz, (vice president, Frankfurt), Warren Marks (vice president, Orlando) and Connie Rheams (vice president, Orlando). 

“As the trend grows for outsourcing reservation services, we see this as an excellent opportunity for TRUST to expand our current clients offering, as well as offer new technologies to an untapped market,” said Dr. Peter Agel, president, TRUST International. 

He added,  “proven software technology, partnerships we have formed and the backing of Bertlesmann (TRUST is a joint of Bertlesmann and SRS WORLDHOTELS) will combine to assisting us in achieving our objectives.” 


Also announced were the promotion of four Orlando-based executives: 

  • Warren Marks, to the position of vice president services / operations. Formerly director of reservations, he joined TRUST in 1989.
  • Patricia Linardi, to director GDS services. Patricia joined TRUST in 1992 and was previously manager GDS.
  • Chris Verville, to director customer service. Formerly manager customer service She joined TRUST in 1990.
  • Randy Cook, to the position of director voice reservations. He has been with TRUST since 1993 and was formerly manager voice reservations.
TRUST International, a joint venture of the media giant Bertelsmann and SRS-WORLDHOTELS, develops tailor-made, real-time reservations and global distribution solutions for the hospitality industry. TRUST maintains four offices worldwide including the Headquarters in Frankfurt, and the Americas office in Orlando (Winter Park), Florida. Among TRUST's clients: some 1,000 hotels at 450 destinations in 76 countries. 

Suite 1129, 1155 South Semoran Blvd. 
Winter Park, FL 32792 
phone: (407) 679 8338 
fax: (407) 679 3361 

Lyoner Strasse 40 
D-60528 Frankfurt/Main - Germany 
phone: +49 (069) 665 64 06 
fax: +49 (069) 665 64 545 

MANAGEMENT North American Head-Office 
Warren Marks:   Vice President Reservation Services/Operations 
Connie Rheams: Vice President Business Development 
Patricia Linardi: Director GDS Services 
Chris Verville:  Director Customer Service 
Randy Cook:  Director Voice Reservation 

MANAGEMENT  German Head-Office 
Dr. Peter Agel:  Managing Director  
Elke Schade:   Managing Director 
Andreas Krohn:  Managing Director 
Dr. Eberhard Dietrich: Director of Information Services 
Carsten Schaeffer:  Director Business Development 
Anette Seitz:   Senior Director of Operations  
Kirstin Steglich:  Director Product Management & Marketing 
Arne Klingenhegel:  Director of Electronic Commerce 

Frankfurt, Orlando (Winter Park), Tokyo and Singapore 


NO. OF ROOM-NIGHTS PER ANNUM  1.6 million in 1998 


NO. OF MEMBER HOTELS 1,000 hotels at 450 destinations in 76 countries 



  • TRUSTCrs: CRS Software for Company’s own Reservation Centers
  • TRUSTGds: Airline GDS reservation service (private label or generic)
  • TRUSTVoice: Voice reservation service (private label or generic)
  • TRUSTCom: Central Commission Payment Plan
  • TRUSTWeb: Internet services with real-time, on-line Internet booking   engine
  • TRUSTMiles: Support of Mileage Programs
  • TRUSTRewards: Support of Reward Programs
  • TRUSTStats and TRUSTData: Reporting and Data warehousing
  • TRUSTTrain: Year-round training courses
  • 1989 - TRUST founded in Frankfurt, Germany
  • 1989 - TRUST develops TRUST II reservation system
  • 1990 - TRUST II implemented in 25 TRUST reservation offices worldwide
  • 1991 - TRUST switches from "TYPE B" to "TYPE A" GDS interface
  • 1993 - TRUST develops negotiated rate modules
  • 1993 - TRUSTCom, central reservation payment plan launched
  • 1995 - SRS and Preferred are first independent hotel organizations to implement a seamless product with the GDS - Galileo Inside Availability
  • 1996 - SABRE and Amadeus seamless products made available to TRUST clients
  • 1997 - Bertelsmann becomes majority shareholder of TRUST
  • 1998 - TRUST incorporates Internet on-line booking functionalities
  • 1998 - Introduction of Windows-based TRUSTRes 3.0 Central Reservation Software
  • 1999 - TRUST incorporate in the U.S. creating TRUST International, Inc., based in Florida
  • 1999 Intermezzo - Alliance with Intermezzo Systems to benefit TRUST hotel partners and corporate travelers
  • Steigenberger Hotels & Resorts
  • Pan Pacific Hotels & Resorts
  • Kempinski Hotels & Resorts
  • Park Plaza International
  • Park Inn International
  • Mövenpick Hotels & Resorts
  • Mandarin Oriental Hotel Group
  • Preferred Hotels & Resorts
  • Swissôtel
  • Oberoi Hotels
  • Inter Europe Hotels
  • Treff Hotels
  • Available 24 hours a day, 365 days a year
  • Supported by a dedicated staff of highly trained professionals
  • Expertise in operations, database, helpdesk and system coverage
  • Operates in a fault-tolerant host environment
  • Duplex structure of the Stratus mainframe secures system reliability and data security
  • Disaster Recovery Plan in place
  • Operating system Windows 9x or NT Workstation
  • Programming language of client software “C++”
  • Communications are provided via the PTT of a country, a national service provider or a global communication network like GE
  • Supported communications protocols are X-25 and TCP/IP
  • For users with high traffic rates a dedicated cicuit is recommened
  • A dial-up version should be chosen for those clients whose traffic rates and function do not warrant a dedicated line
  • Reservation offices are connected via PADs and can be linked as a LAN for additional access to TRUSTRes 3.0.
Formed in 1834, Bertelsmann AG is now the world’s third largest media and communication company. With worldwide production facilities and distribution channels, Bertelsmann AG communicates with end-users and consumers via the spectrum of media including on-line, tape, disk and print to provide information and entertainment in a variety of formats. Bertelsmann’s family of more than 500 companies includes such recognizable names as Bantam Doubleday Dell Publishing, RCA and Arista record labels, AOL – Europe, BMG Music Club, 50% of and Preferred Hotels & Resorts Worldwide. Additional information on Bertelsmann can be found at 
Kirstin Steglich
TRUST International (Germany) 
+49 (69) 665-64540
Rick Keating 
Keating Communications 
973-376-9300 / 212-760-2400
Also See: Treff Hotels Contracts with Trust International for Central Reservation System / March 1999 
Report: On-line Leisure Travel Booking Is Booming / Sept 1998 

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