Hotel Online Special Report

 GuesTech  Solves the Hotel PBX Problem of Long-Duration Local Calls to Internet Providers
Provides End to End Internet Connection
April 7, 1999 Baltimore—GuesTech announces a complete Internet connectivity solution for hotels. GuesTech provides a fully functional computer in each guestroom that is connected to the Internet via a high-bandwidth wireless LAN. This allows an Internet connection that is 50X faster than a standard phone line. Using a state-of-the-art flat panel display, provided by GuesTech as part of their system, hotel guests can surf the Internet through GuesTech’s “SuiteLink™” interface application or connect to their own Internet account using their laptop computers connected to GuesTech’s T-1 line. 

For hotels, GuesTech’s Internet solution solves the PBX problem of long-duration local calls to Internet providers.  GuesTech moves these calls to its separate T-1 connection, bypassing the PBX altogether. This allows hotels to use their PBX in a more profitable manner, and gives guests a much faster Internet connection.

“We’ve spoken with leaders in the hospitality industry,” said Chris Toppe, president of GuesTech.  “We know that their guests need high bandwidth connectivity, access to business software, the ability to use their laptops on this high speed network, and access to their personal ISP sites.  We’ve found a way to provide all this, and a way to relieve the burden Internet calls put on a property’s PBX.” 

The reaction to GuesTech by the hotel industry has been extremely positive. Currently, GuesTech is in negotiations with several international hotel chains representing thousands of rooms worldwide. GuesTech’s beta test site, the Sheraton International Hotel at the Baltimore Washington International Airport intends to install GuesTech in all their rooms.  “This is one of the best new opportunities I have seen in this industry in years,” said Hugh McFarland, Director of Operations.  “The system is well-designed and user friendly.  Guests were excited about the product and asked to be placed in the test rooms.  Those who used the product spent an average of an hour online.  I am excited about the potential for new revenue streams and freeing up my PBX system.”

GuesTech’s business model incorporates revenue sharing for hotels in several ways.  While SuiteLink™ may be accessed by guests free of charge, additional fees will be added when business programs, such as Microsoft Word, Excel and PowerPoint are used through GuesTech’s system. Users will also be charged to use GuesTech to access other ISPs with whom they have a personal account. Finally, hotels will share in revenue generated through advertisements and e-commerce on SuiteLink™.  There is no up front cost for installing GuesTech’s equipment or the SuiteLink™ interface, making the GuesTech service unique in the industry. 

GuesTech provides a full-service solution to its partner hotels, from installation to on-site service.  GuesTech will provide the following to its clientele:

  • Hardware, including flat-screen monitors that can hang on the room walls or sit on pedestals, conserving scant desk space. They also provide installation, 24/7 toll-free service, remote monitoring and problem diagnosis, network-based firmware and software upgrades, and on-site next business day maintenance.
  • A high-bandwidth connection. They install the wireless LAN in each hotel property, including procuring a T-1 line into the hotel, installing a router, and putting wireless repeaters in each hallway. 
  • Customizable user interfaces that reflects the individual personalities of hotel properties. This interface is also personalized to end-users and will store user interests, encouraging repeat business.
GuesTech is a global Internet solutions company, serving the hospitality and extended stay industries. Its goal is to provide the most responsive and comprehensive Internet solution for these industries, allowing properties to leverage technology to their advantage. GuesTech solves business problems and helps companies gain a competitive advantage while building a recurring revenue stream. GuesTech is a Baltimore-based company.
Marci De Vries 
410-837-0070 X 180
Also See: On Command Corporation And Marriott International Begin Market Trials Of In-Room High-Speed Connectivity Solutions / Nov 1998 
AT&T and LodgeNet to Provide Hotels and Guests with High-Speed 'Plug and Play' Internet Access / March 1999 

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