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Hotel Investment Experts Share Perspectives 
in New Book from EI
 
ORLANDO, Fla., April 1999�Industry experts share cutting-edge ideas for maximizing hotel investment performance in the second edition of Hotel Investments: Issues and Perspectives, published by the Educational Institute of the American Hotel & Motel Association (EI). 

This one-of-a-kind collaboration, edited by Lori E. Raleigh, president of The Travers Group, and Rachel J. Roginsky, ISHC, Principal, Pinnacle Advisory Group, includes articles on lodging REITs, hotel valuation techniques, leveraging customer equity in the hotel industry, franchising, legal consideration for hotel lenders, managing technology, and a Wall Street perspective on the current hotel investment climate. 

The roster of contributors comprises a veritable �Who�s Who� in the hotel investment arena, including: 

  • Jason N. Ader, senior managing director, Bear Stearns & Co., Inc. 
  • John V. Arabia, CPA, senior lodging analyst, Green Street Advisors 
  • Paul Beals, Ph.D., director, Statler Hotel Management Program, Canisius College
  • P. Peter Benudiz, partner and chairman�Mexico and Latin America Hotel Group, Jeffer, Mangels, Butler, and Marmaro, LLP 
  • Peggy Berg, ISHC, president, The Highland Group 
  • James R. Butler, Jr., partner and chairman�Global Hospitality Group, Jeffer, Mangels, Butler & Marmaro, LLP 
  • Roger S. Cline, partner, director of Hospitality Consulting Services, Arthur Anderson, LLP 
  • Jan deRoos, Ph.D., assistant professor, Cornell University School of Hotel Administration
  • James J. Eyster, Ph.D., Hospitality Valuation Services Professor of Hotel Finance and Real Estate, Cornell University School of Hotel Administration 
  • Robert A. Gilbert, CHME, CHA, executive vice president and CEO, Hospitality Sales & Marketing Association International 
  • Robert N. Grimes, chairman and CEO, CynterCorp 
  • Bjorn Hanson, Ph.D., global industry partner, PricewaterhouseCoopers, LLP 
  • Lori E. Raleigh, ISHC, president, The Travers Group
  • Rachel J. Roginsky, ISHC, principal, Pinnacle Advisory Group
  • Stephen Rushmore, MAI, CHA, president, HVS International 
  • Raymond S. Schmidgall, Ph.D., CPA, professor, Michigan State University 
  • Randell A. Smith, chief executive officer, Smith Travel Research 
  • John Todia, president and COO, Waterford Hotel Group, Inc.
  • Len Wolman, chairman and CEO, Waterford Hotel Group, Inc.
  • Peter C. Yesawich, Ph.D., president and CEO, Yesawich, Pepperdine & Brown 
Hotel Investments: Issues and Perspectives, second edition, is priced at $57.95 for AH&MA members and $71.95 for nonmembers. Royalties from the book will be used to establish a scholarship fund. 

For more information or to place an order, call 1-800-752-4567 or 407-649-8252, email [email protected], or visit EI�s web site at www.ei-ahma.org. 

Established in 1953 as a nonprofit educational foundation of the American Hotel & Motel Association, the Educational Institute is the world�s largest hospitality communication resource center, providing quality training and educational materials for the hospitality industry. 

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Contact:
Elizabeth Johnson 
Public Relations Manager
800-349-0299, ext. 507
[email protected]
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Also See: New F&B Textbook Teaches Managers to Delight Guests, Create Service-Driven Organization / Sept 1998
Book Equips Hospitality Marketing Professionals to Meet 21st Century Challenges / Feb 1999 

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