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FAYETTEVILLE, NC - May 3, 1999 - SA&A DIRECT, the marketing
consulting and research division of Smith Advertising & Associates,
announced today the completion of a major research study for the Buncombe
County Tourism Development Authority. The study analyzes current national
advertising placements and their effectiveness in drawing visitors to Asheville
and the surrounding area.
The ultimate goal of the project is to more efficiently use accommodations tax dollars by creating a marketing program that will bring more outside money into the Asheville area. This money will come from visitors who, for example, visit Biltmore Estate, eat lunch and stay in a local bed & breakfast, and visit Chimney Rock for a hiking trip the next day. "The end result of the research is that we learned almost 44% of all inquiries made about Asheville and its attractions result in people visiting our area,"; said Shelly Green, vice president and executive director of the Asheville Convention & Visitors Bureau. "Knowing information such as this enables us to work with Smith Advertising to allocate our marketing budget in the most effective way;.whether that's with Internet marketing or with advertising in a national print travel magazine." Major benefits gained by the Convention and Visitors Bureau due to the study are:
SA&A DIRECT has isolated details as specific as:
Headquartered in Fayetteville, NC, since 1974, Smith Advertising & Associates is one of the top agencies in the Southeast. The agency provides high-level strategic marketing counsel and comprehensive advertising programs to companies that market domestically and internationally. Smith Advertising's cross-market expertise encompasses all sectors of Fortune 1000 businesses including hospitality and tourism, real estate, manufacturing, health care, financial services and information technology. |
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Also See: | Jim France, Grove Park Inn Resort VP & GM, Details $24 million, 18-month Improvement Plan / Including Addition of 40,000 square foot Spa / Nov 1998 |