Hotel Online Special Report

 Aaron’s Travel Resource Center launches Affiliate Program with Two California CVBs
PHOENIX, AZ - May, 1999 - -Aaron's Travel Resource Center ( announced today the launch of the Aaron's Affiliate Program which allows third-party web sites to offer real-time online hotel reservations to their visitors. At the same time, the company announced that two California convention and visitor bureaus were the first to join the Affiliate Program. 

Using proprietary technology developed by Aaron's, the Newport Beach Convention and Visitors Bureau and the Buena Park Convention and Visitors Office now offer their web site visitors the ability to search for lodging properties based on features and amenities, price, location, and facilities. Web site visitors can also view detailed features listings and photographs of properties, and complete a reservation online. Reservations are made through Aaron's booking engine. 

"We developed this technology to allow CVBs, CVOs and Chambers of Commerce to add value to their web site, and to add value to the relationships they've developed with member lodging properties," said Mark Plihcik, Director of Marketing for Aaron's Travel Resource Center. "Because we can customize the look and feel of our booking engine to any type of site design, we can offer any web site the ability to allow visitors to book hotel rooms online, in real-time, at no cost. As a result, we're able to help their member properties to get more reservations, which is a win-win-win for everyone." 

Aaron's Affiliate Program gives third party web sites access to the most comprehensive database of lodging properties on the internet, and allows visitors to book online hotel reservations at more than 61,000 properties worldwide. The database currently includes more than 100,000 properties worldwide. 

For more information about Aaron's Travel Resource Center and the Aaron's Affiliate Program, visit or send email to 

About Aaron Corporation 

Aaron Corporation (, founded in 1995, owns and operates a full service online travel web site offering airline reservations, lodging reservations, and rental car reservations, as well as many ancillary travel related resources.  The company owns and maintains the largest, most content rich online database of lodging properties in the industry, providing unparalleled consumer choice. Their database of hotels, which is the most comprehensive available on the Internet, includes more than 100,000 property listings in 17,000 cities worldwide. Accommodation properties worldwide can add their property online (, via e-mail (, or by phone (1-888-675-0024).  The company provides local and regional reservation services for convention and visitor bureaus, chambers of commerce, and other web sites. 

Forward-Looking Statements 

This press release contains forward-looking statements, including references to future plans, objectives and intentions that involve risks and uncertainties. Actual results could vary materially form those anticipated in such forward-looking statements

Mark Plihcik
Director of Marketing
Aaron's Travel Resource Center
(602) 946-5100
FAX: (602) 946-0450
Also See: Aarons's Travel Resource Center Now a Full-Service Travel Booking Web Site / Feb 1999 

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