Hotel Online Special Report

Opryland Hotel Confident that Delphi for Windows 
Provides Total Solution for Sales, Marketing, Catering,
and Convention Services Automation
PORTSMOUTH, N. H. (April 12, 1999)  The Opryland Hotel in Nashville switched on Delphi for Windows, 7.1.2a last month, uniting 200 concurrent users on a single program that automates all phases of group sales, catering, and convention services business.  The moment when 200 salespeople could simultaneously access account, lead, and booking information for the 2,884-guest room property marked the successful completion of an ambitious automation initiative that included scalability testing, data conversion, custom training development, and an integrated use of enterprise project management at both Opryland and Newmarket. 

“As the world’s largest combined hotel and convention center, we needed a powerful enough automation system that would not only help us manage our data, but allow us to use it more effectively to enhance customer service, decrease costs, improve overall communications amongst the staff as well as  increase profits,” said John Eslick, Project Manager & Director of Strategic Systems Development at Opryland.  “We are now confident that Delphi for Windows provides that total solution for us.” 

“There were challenges all the way, but we rose above each one to prove that Delphi can be scaled to a 300-user environment,” said Newmarket Enterprise Project Manager Robyn Mussler, responsible for the Opryland implementation. 

In late June, Opryland goes live with Delphi’s event management functionality, including Power BEO, Newmarket’s automated module for banquet event orders, the Janus Event Board and Meeting Matrix interfaces.  At that time, total users accessing the single MS-SQL Server database jumps to 300, Mussler said. 

About Newmarket International, Inc.  
Newmarket International, Inc. is the world leader in sales automation software for the hospitality industry, offering scalable solutions and consulting services for hotels, convention centers, and convention and visitors bureaus.  Enterprise products include Delphi, Breeze, Delphi Multi-Property Edition, and Global SFA. Destination sales products include CVBreeze and CCBreeze.  Newmarket offers 24-hour support, complete customer training, and a dedicated staff of industry experts from corporate offices in Portsmouth, New Hampshire, and affiliates in London, Phoenix, and Singapore.  News, product information and downloads are available at 

About Gaylord Entertainment Company 
Gaylord Entertainment Company is a diversified entertainment company operating in three business segments: hospitality and attractions; broadcasting and music; and cable networks.  Among its properties are the Opryland Hotel, the Inn at Opryland, WSM Radio and the Grand Ole Opry, Acuff-Rose Music Publishing, Word Entertainment, Z Music Television, Country Music Television International, the Wildhorse Saloon, and the Ryman Auditorium. 

Andrew Leibs
Newmarket International, Inc.
Also See: Mirage Resorts Manages Growth Using Scalable 3Com(R) ATM/Fast Ethernet Solutions / Feb 1999 
Carlson's Leisure Group Uses BackWeb to Deliver Critical Information to Travel Agents' Desktops / March 1999 
Marriott International Standardizes on Forte for Integration, Custom Development and Internet Enablement / March 1999 

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