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| COLUMBUS, Ohio, March 10, 1999 - Red Roof Inns, Inc.
(NYSE: RRI), one of the leading economy lodging chains in the United States,
recently awarded over $16,000 in royalty rebates to its franchisees at
its annual conference on March 8. Red Roof Inns is the only economy lodging
chain to offer franchisees a 0.5 percent royalty rebate based on superior
guest satisfaction.
Guest satisfaction surveys are conducted by Unifocus, an independent market research firm, at all Red Roof Inns. To receive a rebate, the franchised Inn must have 75 percent or more of survey respondents give an overall satisfaction ranking of an A or B for their stay, and state that they will return to that particular Inn. In 1998, four out of the five eligible franchisees received a rebate. They include: Raleigh North Red Roof Inn, Hudson Hotels, owners; Branson Red Roof Inn, Keith Karen Jaspers, owners; Fargo Red Roof Inn, James Flannery, owner; and Albuquerque Red Roof Inn, Gopal Reddy, owner.
Red Roof Inns, Inc. is one of the leading economy lodging chains in the United States. With more than 300 properties and approximately 34,000 rooms in 37 states and the District of Columbia, Red Roof Inns offers business and leisure travelers exceptional value, quality and convenience. With one of the highest occupancy rates in the industry, Red Roof Inns is expanding its operations through franchising and strategic partnerships. |
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"Superior
customer service is synonymous with Red Roof Inns. Our rebate program is
an excellent tool to reward our franchisees who take care of guests and
keep them coming back," stated Nancy Landino, senior vice president of
franchising.