The company will retain the name UniFocus and key management  from both companies will stay in place.  Clay Deniger, formerly president of CST, will become a managing partner and UniFocus board member. CST's Mike Travis will continue in his role of senior vice president of sales and marketing on the UniFocus team. The senior managing partner of UniFocus continues to be Mark Heymann and John Coolidge will remain managing partner in charge of sales and marketing.

"CST is delighted to combine its guest and employee satisfaction measurement services with those of UniFocus' as well be able to offer our clients their consulting expertise and proprietary labor management software," Deniger said.  "Our customers now have a choice of more comprehensive performance management services from the same source they have come to rely on."

Specifically, UniFocus offers a balance of three key resources:
 

"We help our customers gather information, determine how to use it, and provide the software tools necessary to create a customer-oriented environment that improves profitability. By offering tailored customer/employee surveys and customized business solutions that work with the culture of the organization, we can help businesses ensure improved results," Coolidge said. "The addition of CST's databases and resources increases our ability to deliver results for our customers that work in their world." 

UniFocus Database

One of the key resources CST brings to the merger is its database of hotel guest satisfaction information, doubling the existing UniFocus database.  Together CST and UniFocus draw industry trend information from more than half a million rooms and over 30 million guest responses annually. 
 
"The vast amount of industry trend information we can now provide allows our hotel clients to accurately benchmark performance against other hotels in their market segment as well as by service category," Coolidge said.

UniFocus Information

UniFocus was formed through a merger between long-time industry players The Heymann Group Inc., and SQS. In December of 1998, UniFocus merged with Customer Survey Technologies, a provider of customer and employee satisfaction measurement, to add to its already strong survey segment.

The resulting company offers comprehensive customer and employee satisfaction measurement capabilities, labor management software and management consulting services.  Based in Irving, Texas, UniFocus employs over 50 people to service clients in the hospitality, gaming, club, timeshare, association and other service industries both domestically and worldwide maintaining offices abroad in London, Dublin, Ireland and Mannheim, Germany.