San Diego, CA -- January 26, 1999 - At an awards ceremony
in Sacramento, January 25, San Diego Paradise Point Resort won the 1999
California Tourism Award for Best Community Service and Best Direct Mail
Collateral. Held at the California Conference on Tourism, these state
awards were handed out by the California Trade and Commerce Agency, Division
of Tourism (CalTour) to the top California companies for their excellence
in travel and tourism marketing.
Over the past 11 years, the employees at Paradise Point Resort have
devoted their time and energy to making the Make-A-Wish Golf Tournament
a success. This unique community service project was conceived, developed,
and is now operated entirely by the resort staff. Not just a golf
tournament, it is an all day fundraiser event beginning with a breakfast
reception and ending with a spectacularly themed banquet complete with
raffle prizes and a silent auction. Last year, the tournament had
to be held on two local courses to accommodate the plethora of supporters.
Approaching its 12th year, the golf tournament will exceed the $1 million
mark in total donations. This monumental feat could not have been
accomplished without the complete devotion of the entire Paradise Point
staff, who considers the tournament to be a labor of love. All donations
are given to the San Diego Make-A-Wish Foundation to benefit the local
children suffering from life-threatening diseases.
The brilliantly designed direct mail piece has won several awards in
the past for it�s innovative and user-friendly features. The template
includes a computer keyboard calendar, a colorful Rolodex card, and an
easy-to-use business reply card.
Celebrating 37 years of excellence, San Diego Paradise Point Resort
is a tropical island paradise located in the heart of San Diego across
from the world-famous Sea World Adventure Park at: 1404 West Vacation Road,
San Diego, CA 92109. For more information please contact our reservations
sales staff at (619)274-4630 or toll free (800) 344-2626. For a preview
of the resort, visit our interactive website at: www.paradisepoint.com. |