Hotel Online Special Report
What the Diamond Ratings Mean
E-mail:  [email protected]
by Harry Nobles, February 1999
Diamond Criteria
1 Diamond properties meet all basic  Listing Requirements and are clean and well maintained.

2 Diamond properties show noticeable enhancements in room decor and quality of furnishings.

3 Diamond properties display a marked upgrade in physical attributes, services, and comfort.  Additional amenities, services, and facilities may be offered.

4 Diamond properties reflect an exceptional degree of hospitality, service, and attention to detail, while offering upscale facilities and a variety of amenities.

5 Diamond properties exemplify an impeccable standard of excellence while exceeding guest expectations in hospitality and service.  These renowned properties are both striking and luxurious, offering many extra amenities.

What does all this really mean?  In simple terms, the 1, 2, and 3 Diamond rated establishments offer clean, well maintained, and well managed accommodations in a safe and secure environment.  The primary focus is on the physical facilities.  Service is expected to be hospitable and professional, but may be limited in scope.

At the 4 and 5 Diamond level, the emphasis on service is much more intensified.  While the rating process still looks very critically at the decor, furnishings, and other physical attributes, there is great emphasis on the scope and quality of services offered.  Prior to earning the 4 Diamond award, the property undergoes a thorough and rigorous anonymous overnight visit to assess the services offered.

In my experience, the quality of services provided, and the consistency of delivery  were sometimes the deciding factor between a 3 and 4 Diamond rating. 

We often speak of the atmosphere and  ambience  one experiences at a fine hotel or restaurant; what are the components that make up  these nebulous attributes?   I believe that atmosphere and ambience are the result of consistently superior service delivery and  the personalized attention to detail by a professional staff.   In short, service can make the difference.

Harry Nobles Hospitality Consulting
POC:  Harry Nobles
E-mail:  [email protected]
Phone:  757-564-3761
Fax:        757-564-0076
Pager:  800-577-7468  PIN# 303-9130
  • Former head of AAA Lodging/Dining Ratings Program. 
  • An independent consultant serving the hospitality industry. 
  • A Special Training Consultant to the Educational Institute, American Hotel/Motel Association
Also See: The AAA Five Diamond Award for 1999 Earned By a Record 105 Outstanding Lodgings and Restaurants / Nov 1998 
Mobil Travel Guide Announces 1998 Mobil Four-and Five-Star Award Winners / Jan 1998 
Dealing with the AAA or Mobil Inspector - Does AAA Approval Help? / Dec 1998
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