Hotel Online Special Report
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WAT&G First to Prove Correlation Between 
Hotel Design and the Bottom Line
 
HONOLULU - Oct 26, 1998 -  With statistics gathered by Smith Travel Research, Wimberly Allison Tong & Goo (WAT&G) is the first architecture firm worldwide to conduct research which reveals a consistent and quantifiable relationship between good design and the clients� bottom line. 

Using the hospitality industry�s own yardsticks of occupancy rates, room rates, and revenue per available room (RevPAR), the research illustrates that hotels designed by WAT&G have outperformed competitors on all three measurements over the seven-year period covered by the study. 

The research methodology involved isolating several key variables that can influence the economic success of hotel properties:  location, management, time frame, and design.  Keeping all the variables constant�except for who designed the hotel�the results indicate a very strong, statistically significant relationship between WAT&G�s designs and the hotels� revenue stream. 

On average, nationwide in the United States, hotels designed by WAT&G earn RevPAR for their clients that is $50 per night higher than the competitive set of hotels managed by the same operators over the same seven-year period.  Similar results were obtained comparing WAT&G - designed hotels in California and Hawaii to those designed by other firms. 
 
Hotels in the study are operated by Four Seasons, Hilton, Hyatt, Ritz-Carlton, Sheraton, and Westin. 

Smith Travel Research is the recognized leader in providing lodging industry statistics and tracking hotel performance.  They maintain a database of over 40,000 lodging establishments in the United States, Canada, Mexico, and the Caribbean. 

WAT&G has been steadily honing its expertise in hotel design since its first project in 1945�the renovation of the Royal Hawaiian Hotel in Waikiki.  Today, the firm is recognized as the world�s number one specialist in hospitality, leisure, and entertainment design. 

For a more detailed synopsis of the research methodology and results, please contact Howard J. Wolff, vice president, or Robert Zheng, research analyst. 

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Contact:
Howard J. Wolff or Robert Zheng
808.521.8888  (Voice)
808.540.5200 (Fax)
E-Mail:  [email protected]
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Also See:
Hotel.Online Viewpoint Forum: THE VALUE OF HOTEL DESIGN  
WAT&G Architects Selected to Design Caribbean Resort / April 1998 
Ten WAT&G-Designed Hotels Take Top Spots in Ranking of World�s Best / June 1998 
Wimberly Allison Tong & Goo is ranked first among all exclusively-architecture firms worldwide / Sept 1998 

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