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HONOLULU - Oct 26, 1998 - With statistics gathered
by Smith Travel Research, Wimberly Allison Tong & Goo (WAT&G) is
the first architecture firm worldwide to conduct research which reveals
a consistent and quantifiable relationship between good design and the
clients� bottom line.
Using the hospitality industry�s own yardsticks of occupancy rates, room rates, and revenue per available room (RevPAR), the research illustrates that hotels designed by WAT&G have outperformed competitors on all three measurements over the seven-year period covered by the study. The research methodology involved isolating several key variables that can influence the economic success of hotel properties: location, management, time frame, and design. Keeping all the variables constant�except for who designed the hotel�the results indicate a very strong, statistically significant relationship between WAT&G�s designs and the hotels� revenue stream. On average, nationwide in the United States, hotels designed by WAT&G
earn RevPAR for their clients that is $50 per night higher than the competitive
set of hotels managed by the same operators over the same seven-year period.
Similar results were obtained comparing WAT&G - designed hotels in
California and Hawaii to those designed by other firms.
Smith Travel Research is the recognized leader in providing lodging industry statistics and tracking hotel performance. They maintain a database of over 40,000 lodging establishments in the United States, Canada, Mexico, and the Caribbean. WAT&G has been steadily honing its expertise in hotel design since its first project in 1945�the renovation of the Royal Hawaiian Hotel in Waikiki. Today, the firm is recognized as the world�s number one specialist in hospitality, leisure, and entertainment design. For a more detailed synopsis of the research methodology and results, please contact Howard J. Wolff, vice president, or Robert Zheng, research analyst. |
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Hotel.Online Viewpoint Forum: THE VALUE OF HOTEL DESIGN |
WAT&G Architects Selected to Design Caribbean Resort / April 1998 | |
Ten WAT&G-Designed Hotels Take Top Spots in Ranking of World�s Best / June 1998 | |
Wimberly Allison Tong & Goo is ranked first among all exclusively-architecture firms worldwide / Sept 1998 |