The initial focus of the alliance is to develop the hotel's conference and meetings business segment.  Benchmark was selected because of its leadership in the conference resort and conference center business and provides outstanding design, marketing, and management services to many high-quality resorts and private conference centers.

The Beaufort Hotel and Conference Center is a five-star, 214-room property offering all the luxury of an Asian resort-style hotel.  Cradled within 27 acres of landscaped tropical gardens and mature woodlands, the resort includes a first-class sports center plus a host of dining options.  It is located just 10 minutes from Singapore's city center, 20 minutes from the airport, and minutes away from the World Trade Center.  The hotel is nestled between two 18-hole championship golf courses and flanked by a stretch of sandy beach.

Among the services Benchmark provides to the property are: technical services, including assistance in the development of new facilities and the modification of existing facilities at The Beaufort; marketing services and support to include specific marketing and systems programs; and training tools for conference services and related areas of operation at The Beaufort, as well as operational reviews.

In February 1993, Benchmark Hospitality International was formed to develop and manage conference centers, conference hotels, and resorts internationally.  "We are very pleased to have entered into this alliance with The Beaufort Sentosa Hotel and Conference Center and are looking forward to a long business relationship," said Burt Cabañas, Chairman and Chief Executive Officer of Benchmark Hospitality.  "We are tremendously excited about this opportunity and are gratified that Benchmark?s leadership position in the international conference industry has been recognized by such a prestigious property."

Headquartered in The Woodlands, Texas, Benchmark Hospitality is a recognized leader in resort, conference center and conference hotel management.  For information on booking a meeting at a Benchmark property call toll-free 888-846-6338, or visit Benchmark Hospitality on the Internet at www.benchmark-hospitality.com.