| SANTIAGO, July 1, 1998 � Choice Atlantica Hotels has opened
a toll-free reservations center for travelers and travel agents who wish
to make reservations at Choice hotels in Chile as well as throughout the
world. The reservations center is the first of three Choice reservations
centers scheduled to open in South America within the next nine months.
Choice hotel products include Comfort Inns, Comfort Suites, Quality Inns,
Quality Suites, Sleep Inns and Clarions.
The Santiago facility offers callers toll-free access to Choice reservations by calling 800-200-560. The direct access phone number is (2) 223-9342. The center uses the �Choice 2001� reservations system which confirms instantly reservations at more than 4,000 Choice hotels worldwide. South America�s fastest growing hotel franchise and management company,
Choice Atlantica Among the properties that can immediately be booked by the reservations facility are three Santiago hotels: the 65-room Clarion Hotel Principado de Asturias; the 25-room Quality Bonaparte Hotel, which is adding 45 rooms early next year; and the 117-room Quality El Conquistador. Travelers to Miraflores, an affluent suburb of Lima, Peru, can book a Sleep Inn � the first in South America � when it opens in October. All of these hotels are independently owned and managed and are located near business centers and shopping attractions. The Santiago reservations office is open Monday - Friday from 9 a.m. to 7 p.m. and Saturday from 10 a.m. to 2 p.m. Travel agents also can use Global Distributions Systems (GDS) to book and confirm reservations at Choice hotels. Additionally, reservations can be booked and confirmed instantly via the worldwide web at http://www.choicehotels.com. Choice Atlantica Hotels is based in Sao Paulo and also has offices in Fort Lauderdale, Buenos Aires and Santiago.
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Hotels
holds the master franchise agreement to develop Choice hotels in Chile,
Brazil, Argentina, Uruguay, Paraguay, Peru, Bolivia and Ecuador. With 37
hotels projects open, under construction or in other stages of development,
the group has plans to develop 140 hotels throughout South America over
the next five years. Choice Atlantica Hotels will open a reservations center
in Sao Paulo in October and in Buenos Aires during the first quarter of
1999.