Hotel Online   Special Reports
--
First Half 1998 US Lodging Industry Results
Released by Smith Travel Research
Lodging Outlook Survey for the 6 Months June 1998 Compared with June 1997
By Region
Top 25 Markets Ranked by Occupancy
 
Hendersonville, TN - August 4, 1998 - Smith Travel Research (STR) announced 1998-second quarter and first half results for the U.S. lodging industry today.

Second quarter 1998 industry occupancy was 67.5 percent, a decline of 0.7 percent versus the same period in 1997. Average room rate gained 4.7 percent to $78.30 in the quarter and room revenue per available room (RevPar) -- the combination of occupancy and average room rate and a key industry productivity measure --increased nearly 4.0 percent to $52.87.

The occupancy decline was caused by the increasing disparity between the rates of growth in supply and growth in demand.

Industry room supply (room nights available) increased by over 3.8 percent in the quarter, slightly higher growth than the 3.4 percent supply growth in second quarter 1997. Demand growth (room nights sold) increased 3.1 percent, up from second quarter 1997 demand growth of 2.4 percent Room revenue grew almost 8.0 percent in the quarter, a decrease from 9.3 percent change the same quarter 1997.

In the first half of 1998, industry occupancy declined 0.6 percent to 63.7 percent, but average room rate grew 5.0 percent to $78.90. RevPAR gained 4.3 percent to $50.26. First half industry occupancy declined for the second consecutive year.

Industry room demand grew 3.2 percent in the first half which was higher than the 2.4 percent demand growth rate in the first half of 1997. However, room supply increased 3.9 percent, accelerating from supply growth of 3.3 percent in first half 1997.

Among the top twenty-five largest U.S. hotel markets, the New York metro area continued to be very strong in the first half of 1998. Demand increased 3.4 percent versus prior year and occupancy reached over 80 percent. Room rates increased over 9.4 percent and hit nearly $171, the highest absolute room rate among the twenty-five largest hotel markets. RevPAR gained nearly 13 percent. San Francisco occupancy reached over 77 percent and room rates grew 9.5 percent to over $126.

"Supply growth is expected to exceed demand growth in many markets for the rest of the year," said Randell A. Smith, CEO of Smith Travel Research. "Therefore, the industry will continue to experience slightly declining occupancies. In addition, we expect to see a slowing rate of increase in both average room rates and RevPAR." Smith adds that "despite these weakening 'top-line' performance measures, the industry is expected to set another profitability record with pre tax income estimated at $20 to $22 billion in 1998, which is $3 to $5 billion more than 1997."

Smith Travel Research -- the leader in lodging industry tracking and analysis---provides regular industry reporting to all major U.S. chains, many Independent hotels, and a variety of management companies and hotel owners. The company also tracks lodging industry performance in Canada and Mexico.

 
 
Lodging Outlook Survey for June 1998 Compared with June 1997
Segment Occupancy Percent 
Average Room Rate
1998
1997
% Chg 
1998
1997
% Chg
United States
63.7 
64.1 
(0.6)
78.90 
75.14 
5.0 
Chain Affiliated
64.1 
64.7 
(0.9)
79.17 
75.58 
4.7 
Independents
62.8 
63.0 
(0.3)
78.30 
74.24 
5.5 
Region
New England
61.0 
58.7 
3.9 
86.90 
81.81 
6.2 
Middle Atlantic
65.7 
64.7 
1.5 
102.87 
96.14 
7.0 
South Atlantic
66.0 
67.2 
(1.8)
79.27 
75.62 
4.8 
East North Central
59.1 
58.7 
0.7 
70.84 
67.66 
4.7 
East South Central
58.8 
59.8 
(1.7)
56.70 
55.54 
2.1 
West North Central
56.9 
56.8 
0.2 
59.07 
57.02 
3.6 
West South Central
63.6 
62.9 
1.1 
68.80 
65.77 
4.6 
Mountain
65.9 
67.9 
(2.9)
76.13 
74.18 
2.6 
Pacific
66.6 
67.4 
(1.2)
92.72 
86.34 
7.4 
Price
Luxury
74.4 
74.9 
(0.7)
142.06 
134.81 
5.4 
Upscale
67.3 
67.6 
(0.4)
91.65 
87.77 
4.4 
Midprice
64.0 
64.8 
(1.2)
70.68 
67.05 
5.4 
Economy
57.8 
58.5 
(1.2)
52.67 
50.56 
4.2 
Budget
58.9 
58.5 
(0.7)
43.10 
41.13 
4.6 
Location
Urban
69.5 
69.4 
0.1 
120.50 
112.64 
7.0 
Suburban
64.9 
65.9 
(1.5)
75.68 
71.78 
5.4 
Airport
70.7 
71.2 
(0.7)
83.03 
77.53 
7.1 
Highway
59.6 
59.5 
0.2 
56.72 
54.16 
4.7 
Resort
69.5 
70.8 
(1.8)
124.41 
118.22 
5.2 
Source: "Lodging Outlook" copywrite 1998 / Smith Travel Research
 
 
Lodging Outlook Survey for 6 Mos. June 1998 Compared with June 1997
Ranked by % of Occupancy
 
Occupancy Percent 
Average Room Rate
1998
1997
% Chg 
1998
1997
% Chg
Top 25 Markets
New York, NY
80.1 
77.6 
3.2 
170.78 
156.07 
9.4 
Orlando, FL
78.3 
83.3 
(6.0)
89.15 
82.27 
8.4 
San Francisco, CA
77.2 
77.5 
(0.4)
126.58 
115.55 
9.5 
San Diego, CA
73.5 
70.8 
3.8 
98.05 
84.89 
15.5 
Miami - Hialeah, FL
73.2 
75.3 
(2.8)
109.80 
101.97 
7.7 
Oahu Island, HI
72.9 
78.2 
(6.8)
115.29 
114.46 
0.7 
Washington, DC - MD - VA
72.4 
72.0 
0.6 
106.89
102.52
4.3
Phoenix, AZ
72.1 
76.3 
(5.5)
111.77 
109.56 
2.0 
New Orleans, LA
71.4 
73.0 
(2.2)
114.53 
110.69 
3.5 
Tampa - St. Petersburg, FL
71.2 
71.9 
(1.0)
83.06 
78.10 
6.4 
Boston, MA
70.7 
69.6 
1.6 
122.68 
112.11 
9.4 
Seattle, WA
69.6 
70.0 
(0.6)
92.23 
86.34 
6.8 
Los Angeles - Long Beach, CA
69.2 
68.7 
0.7 
89.86 
82.05 
9.5 
Chicago, IL
69.0 
68.4 
0.9 
106.53 
96.03 
8.7 
Dallas, TX
69.0 
67.3 
2.5 
83.69 
75.90 
6.1 
Philadelphia, PA - NJ
68.7 
69.7 
(1.4)
96.26 
89.71 
7.3 
Denver, CO
67.3 
70.4 
(4.4)
77.81 
75.43 
3.2 
Minneapolis - St. Paul, MN
67.3 
66.9 
0.6 
77.83 
74.61 
4.3 
Atlanta, GA
66.4 
65.7 
1.1 
80.00 
78.31 
2.2 
Detroit, MI
66.4 
65.5 
1.4 
74.09 
70.16 
5.6 
Anaheim - Santa Ana, CA
66.2 
68.8 
(3.8)
80.04 
75.79 
5.6 
Houston, TX
65.7 
65.8 
(0.2)
74.78 
71.35 
4.8 
Nashville, TN
62.3 
66.8 
(6.7)
74.39 
72.26 
2.9 
St. Louis, MO
60.9 
61.4 
(0.8)
68.98 
68.01 
1.4 
Norfolk - Virginia Beach, VA
55.0 
53.9 
2.0 
61.56 
60.02 
2.6 
 Source: "Lodging Outlook" copywrite 1998 / Smith Travel Research
 
 
Contact: 
Chuck Ross, 
Smith Travel Research 
(615) 824-8664


 
Also See:
1997 Second Quarter and First Half U.S. Lodging Industry Results Smith Travel Research /  August, 1997 
U.S. Lodging Industry's 1997 Profits Much Higher Than Originally Thought / Smith Travel Research / July 1998 

Back to Smith Travel Research
Search Hotel Online
Back to Hotel Online Ideas and Trends