Hotel Online Special Report
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Asian American Hotel Owners Association (AAHOA) 
Selects First Sierra Financial to Provide 
FF&E Services to Members
 
 
Ft. Lauderdale, Florida --Aug 4, 1998 -- The Asian American Hotel Owners Association (AAHOA) Board of Directors has unanimously approved First Sierra Financial, Inc.�s proposal to develop, implement and underwrite an FF & E leasing program exclusively for AAHOA members.

AAHOA members currently own over 640,000 hotel rooms nationally, representing 50% of the economy lodging sector and 30% of all hotels.  This is the fastest growing segment of the hospitality industry and closely parallels First Sierra�s Hospitality Capital Group targeted markets

Mike Patel, Chairman of AAHOA�s Board, said, �Developing this strategic alliance with First Sierra enables us to customize a simple and competitive leasing package, not readily available to our members until now.�

Fred Schwartz, Executive Director of AAHOA, stated, �After reviewing similar programs that First Sierra has in effect with other national hotel and vendor organizations, we feel First Sierra can provide the experience, dedication, competitive rates and customer service our membership requires.�

Gerry Davis, First Sierra�s Hospitality Group Director, added, � This agreement allows us to take an even more aggressive posture in working with AAHOA members.  In addition, we can design special financing programs with AAHOA endorsed vendors.  This is a very exciting agreement and should prove to be a very rewarding association for AAHOA, First Sierra, and most importantly, the members of AAHOA.� 
 

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Contact:
Mr. Gerry Davis
561-367-8888
Paul Cohen
301-468-4984
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