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London (6 March 1998) -- The world's longest running hotel
guest recognition program, Inter-Continental's
Six Continents Club, has scooped three prestigious international
Freddie Awards*
as voted by 20,000 worldwide readers of InsideFlyer International magazine.
The Six Continents Club has been recognised with having the Best Elite-Level
Program, Best Member Newsletter, and Best Member Website. The Six
Continents Club also received third place for Best Customer Service.
"Winning these prestigious awards from the worldwide readers of InsideFlyer
International is an enormous compliment," said Dorothea Roemer, vice
president of the Six Continents Club. "We strongly believe that the
driving force behind the Six Continents Cub is its ability to consistently
deliver an unique range of benefits and rewards that our loyal members
so richly deserve. To come first in the categories of Best Elite
Program, Best Newsletter and Best Website is a great compliment as this
is an endorsement from our members around the world."
With more than 110,000 active members from over 200 countries around
the globe, the Six Continents Club has been setting industry standards
for more than thirty years. As a result of on-going customer and
member research, the Club was relaunched just last year with further member
enhancements including a complimentary weekend night certificate on enrolment
and renewal. The re-launch also included a new membership level -
the Six Continents Club Ambassador Card - developed to recognise and reward
Inter-Continental's most loyal guests.
To make joining the world's longest running hotel loyalty program even
easier, the company introduced on-line internet enrolment, membership renewal
and the ability to update member profiles on Inter-Continental's website
http://www.interconti.com.
Since its launch in March 1997, on-line membership enrolments are increasing
up
to 800% monthly.
The Inter-Continental website also features the latest special offers
exclusive to Six Continents Club members, newsletter highlights and useful
information on member services and facilities such as those hotels offering
a dedicated Six Continents Club airport chauffeur service. Members
can also take advantage of Inter-Continental's secure on-line hotel bookings
service upon entering membership number and credit card details.
*Note:
The Freddie Awards are named after Sir Freddie Laker who attracted
fame for his pioneering marketing ideas within the travel industry in the
1970s. The "Freddies" were introduced to members of frequent traveller
programs in 1988. The Freddies have since grown in stature and importance
and are the oldest and most prestigious awards solely voted on by frequent
flyers themselves. The third annual International Freddie Awards
are featured in the March/April 1998 edition of InsideFlyer International
magazine.
The business of Inter-Continental Hotels and Resorts is in the process
of being acquired by Bass PLC, a UK listed company operating in hotels,
leisure retailing and branded drinks. The acquisition, which is conditional
upon regulatory clearance in Europe and the United States of America, is
expected to be completed by 31 March, 1998.
Inter-Continental is represented worldwide via corporate offices in
Amsterdam, Cairo, Singapore, London, Miami and New York. Its
portfolio includes more than 200 hotels in 77 countries which includes
hotels and resorts in its first-class Inter-Continental Hotels and Resorts
brand, its mid-market Forum Hotels & Resorts brand and in its
Global Partner Hotels & Resorts program.
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