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California's Monterey County Travel and Tourism Alliance (MCTTA) today announced an agreement with WorldRes

SAN MATEO, CA, September 25 - California's Monterey County Travel and Tourism Alliance (MCTTA)today announced an agreement with WorldRes, Inc.(TM), the leading Internet-based hotel marketing and reservation system. Starting in December, the partnership will provide MCTTA's 200 potential hotel marketing partners with the option to take real-time reservations directly from the MCTTA site ( "This alliance with WorldRes transforms our site into the most thorough source of information for visitors to Monterey County," said MCTTA's executive director, Burke Pease.

Participating properties will receive a free bookable listing on WorldRes' partner Web sites, including SABRE's Travelocity, NetChannel, Fujitsu's WildBird site in Japan, and WorldRes' own hotel reservation Web site, Places To Stay(TM) ( In addition, properties will be able to conduct one-to-one marketing campaigns via e-mail through the WorldRes system at no cost. WorldRes will also return a portion of the transaction fees generated through the Monterey site to the MCTTA to be used for additional marketing programs.

"This partnership continues to illustrate how the WorldRes system can help any destination Web site become more profitable while providing its member properties with a rapidly growing source of income," said Scott Potter, vice president of business development for WorldRes.

WorldRes, Inc. ( founded in 1995, provides Internet sales and marketing technologies and services to hundreds of hotel properties around the world, at no fixed cost. Using the latest Internet technology, WorldRes allows individual hotels and hotel companies to take reservations from multiple sources, using a single interface. WorldRes, with offices in San Mateo, California, and London, also operates the consumer travel Web site, Places To Stay(TM) ( Properties and hotel companies interested in enrolling in the WorldRes system can contact WorldRes sales at (415) 372-1700, or apply online on the WorldRes Web site.

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WorldRes and Places To Stay are trademarks of WorldRes, Inc. All other trademarks are recognized as the property of their respective holders.


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