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Hilton to Develop New Centralized Reservation System
BEVERLY HILLS, Calif. & LONDON, October 27, 1997 -- Hilton Reservations Worldwide (HRW), the hotel reservations company jointly owned by Hilton Hotels Corporation (HHC) and Hilton International CO (HI), (together Hilton) has announced plans to develop a new worldwide Central Reservations System (CRS) to drive and support global sales and marketing for its network of more than 400 hotels.  HRW has entered into an agreement with Anasazi Inc. to develop the new CRS.

The agreement calls for Anasazi Inc. to develop a custom CRS for HRW and provide ongoing maintenance of the new system software.  The CRS, which will be developed and installed over the next year, will complete its roll-out in mid-1999.  There are a number of key benefits and features of the CRS that will be designed to ensure ease of use and maximize Hilton’s selling capability.  These include user-friendly sales screens, in-depth inventory information, sales prompts and guest recognition tools.

Overall funding of the $30 million project, including Anasazi’s system development, is being split equally between HHC and HI.  The new CRS will service hotels that are owned, managed or franchised by Hilton and their existing subsidiaries and affiliates.

“As part of the alliance strategy, Hilton is committed to developing a central reservation system that has fully integrated capabilities, enabling all of Hilton’s hotels, regional and corporate offices and reservations facilities to inter-connect and share guest profile and property information,” said Sam Perry, president and chief operating officer of HRW.

“Anasazi’s technical capabilities and experience will ensure that we create the type of advanced, agent-friendly reservations system we require,” continued Perry.  “Not only will we be able to offer an improved level of service and functionality to our customers, our hotels and our third-party global distribution partners, we will also be creating a strong platform for future system enhancements as we move into the next millennium.”

“We are very pleased that Anasazi has been chosen to provide Hilton with a central reservations system that is best-in-its-class, enabling the world’s best known hotel brand to enter the 21st century with high-performance, client-server technology and increased connectivity,” said W. Thomas Castleberry, chief executive officer of Anasazi Inc.

Additionally, the system will allow the processing of all reservations originated on Hilton’s web site.  Visitors to will continue to enjoy connections to Hilton’s CRS, allowing users to access current rates and availability.

Hilton Reservations Worldwide offices are located around the world in Brussels; Buenos Aires; Carrollton, Texas; Dubai; London; Mexico City; Hazleton, Pa.; Singapore; Sydney; and Tokyo.  The new CRS, operating out of the U.S., and with over 800 reservations agents worldwide, will service customers 24 hours per day, seven days a week, 365 days a year.  The existing number, 1-800-HILTONS in the U.S., will be maintained throughout the system transition.

Hilton Reservations Worldwide serves more than 400 hotels and provides reservation services for more than 150,000 hotel rooms in 50 countries.  It is estimated that HRW handles more than 13.6 million calls annually through its ten offices around the world.

Representing the world’s best-known hotel brand, Hilton has more than 400 hotels in 50 countries including city center hotels, hotel-casinos, resorts and airports operated by Hilton Hotels Corporation and Hilton International CO, a subsidiary of Ladbroke Group PLC.  Both companies are recognized as leaders in the gaming and hospitality industries.

Reservations can be made at more than 400 Hilton, Flamingo, Bally’s, Conrad International and Vista hotels worldwide online at, or through a professional travel agent, or by contacting Hilton Reservations Worldwide at 1-800-HILTONS.

Anasazi Inc., based in Phoenix, Arizona, is a leading supplier of information technology based solutions to the global hospitality industry.  Almost one-third of the worldwide hotel rooms booked are represented by customers who use the CRS which is the basis for ALESA, the Anasazi Lodging Enterprise System Architecture on which the Hilton CRS is based.  Anasazi’s worldwide representation division provides sales, marketing and reservations services to more than 1,000 hotels in more than 50 countries around the world.

Jeanne Datz (
Iga Gaj (
Kendra Walker (
Hilton Hotels Corporation
+1 310 205 4545
Hilary Baker (
Hilton International CO
+44 171 856 8102
Ann Damiano (
Anasazi Inc.
+1 602 906 7557

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