ORLANDO-Using computer technology can make running your property easier, but it brings with it a whole new set of questions.

• How do I draw people to my hotel's Web site?
• What are the rules of e-mail etiquette?
• How do I ensure the business I conduct on the Internet is secure?

Untangling the Web, published by the Educational Institute of AH&MA. , has the answers to these questions and more. Author Michael L. Kasavana, Ph.D., CHTP, has written the first hospitality-specific guide to the Internet. He explains the intricacies of the Internet and how you can make this technology work for your property. The book covers:

• Internet terminology
• E-mail advantages and disadvantages
• How the World Wide Web works
• How to develop an effective Internet presence
• Web site strategies for promoting your property
• Principles of Internet commerce

The book includes extensive listings of URLS (Web site addresses) for hotels, restaurants, food service suppliers, casinos, resorts, hospitality organizations, vendors and suppliers, and travel information. Untangling the Web is available from the Educational Institute for $25.00/AH&MA members, and $30.00/non-members. For information, or to order, call 1-800-752-4567.

Established in 1952 as a nonprofit educational foundation of the AH&MA, the Educational Institute is the world's largest hospitality communication resource center, providing quality training and educational materials for the hospitality industry.

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