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California Hotelier Elected to Best Western Board

Phoenix, Ariz., October 27,1997 - California hotelier and eight-year industry veteran Cynthia L. Binkele, CHA, has been elected to the board of directors of Best Western International. Inc., the world's largest hotel brand. Binkele assumed her seat on the global board this week during  the brand's regular October leadership meeting here at the association's international headquarters. She is the first female hotelier to serve on the board in the organization's history.

Binkele, who entered the hospitality industry in 1989, operates the popular Best Western Somerset Manor and Monterey Street Cafe in San Luis Obispo, Calif. The property has flown that Best Western flag for 34 years. In her new position as a board member, Binkele represents 32 Best Western hotels in California. Hawaii and Nevada.

A Best Western leader since 1994, Binkele has been active in the lodging giant's structure serving in various capacities and in planning groups such as the Supply Advisory and District VI Marketing Co-op committees. Binkele is known as well for her extensive contribution and leadership contributions to the San Luis Obispo County Visitors and Conference Bureau and Central Coast Chapter of the California Restaurant Association. She holds the prestigious Certified Hotel administrator (CHA) distinction from the Educational Institute of the American Hotel and Motel Association. Additionally, Binkele has earned certifications in front office operations, hospitality human resources management, food and beverage operations, advanced marketing and yield management.

Best Western is governed bv a seven-member board elected from geographic districts within North America. Directors may serve two three-year terms.

Binkele holds a degree in sociology from the Bakersfield College.

Best Western International, Inc.. is a membership-driven organization that has supported hoteliers with a variety of services to ensure competitive pricing quality accommodations and consistent dedication to guest satisfaction for 51 years. Best Western International is the world's largest lodging brand with more than 3,700 independently owned and operated hotels in 75 countries and territories throughout North America, South America, Europe, Asia, Africa, the Middle East and the South Pacific.

 

Contact:
Gillian Silver, Public Relations Director, 602-957-5802
Carolyn Hicks, Member Publicist, 602-957-5671
Best Western International, Inc.
Phoenix, AZ 85016
 


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