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Launch of TrustYou Sabre Red App Delivers Tremendous
Time Saving & Transparency to Travel Agents

Agents Can View Hotels' Overall Ranking Across All Guest-Review Platforms to Get a Comprehensive
Look at How Properties Fare Without Spending Hours Online

App Aggregates User Sentiment From Major Review Sites

Dallas, Texas – May 17, 2013 – TrustYou, online reputation management (ORM) market leader and travel technology company, has delivered a new app to travel agents that proves to be a valuable time saver, while simultaneously increasing the transparency of how at hotel is rated by guests online.  The TrustYou Sabre Red App, which will be available to travel agents through the Sabre Red App Centre, allows travel agents to quickly see how a hotel is ranked through guest feedback across all major user-generated review sites in one simple score.  This technology takes the scores and feedback from sites like TripAdvisor, Yelp!, Google+ and more, and brings it into one, easy-to-read, centralized “TrustScore.” Content from over 250 sites go into the determination of this ranking.  Instead of taking one site’s ranking as the representation of a hotel, or spending hours scouring the Internet to get a broader picture, travel agents now have a global representation of a property in a single view.
"To be part of our Sabre Red App Centre you must deliver creativity and innovation that will deliver real value to Sabre-connected travel agents," said Chris Kroeger, senior vice president for Sabre Travel Network. "The TrustYou Sabre Red App provides incredible time saving for agents while giving them a global, comprehensive look at what travelers have said with one simple click.  This allows agents to dramatically reduce research time on a hotel’s reputation and invest more time on other important client needs."
Currently, the Red App Centre offers more than 100 different apps with many more in development from 80 certified Red App providers. Agents in 70 countries have used the Red App Centre, generating more than 30,000 app downloads.
“In addition to delivering a product that saves agents time, we are also increasing transparency,” said TrustYou CEO and co-founder Ben Jost.  “Instead of looking at a site or two to get an idea of what other travelers have said this app allows agents to get an extremely detailed look at what thousands of people have said across hundreds of review sites.  By having guest feedback at their disposal, the travel agent can make faster, more reliable booking decisions for their guests.” 
For agents who would like greater detail on what the score represents the ratings can be further analyzed in a number of categories including location, staff, service, food, Internet.  It also recommends the type of hotel, such as family friendly, good for a business stay or romantic getaway.  TrustYou captures sentiment and opinions from millions of online guest comments on more than 400,000 hotels.

Launched in 2012, the Sabre Red App Centre is the first online marketplace to connect travel buyers, including travel agencies, travel management companies and leisure operators, with application providers from around the world.

About TrustYou
Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.

TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels.  TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis.  TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit

About Sabre
Sabre Travel Network® provides technology to the travel industry. It operates the world's largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).  Its innovative technology connects 370,000 travel agents to more than 400 airlines, 100,000 hotels, 27 car rental brands, more than 50 rail providers, 14 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually. 
Sabre Travel Network is part of Sabre Holdings®, a global travel technology company serving the world's largest industry- travel and tourism.  For more information please visit:

©2013 TrustYou, All rights reserved.

Media Contact:

Carla Caccavale

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