News for the Hospitality Executive
Dallas, Texas – May 28, 2013 – TrustYou, online reputation management (ORM) market leader and travel technology company, has more than doubled its manpower out of its Dallas headquarters in the first four months of 2013. The expansion, on both the sales and customer service fronts, are tied to the company’s aggressive growth playing out as planned with a number of new client wins, including Trump Hotel Collection, Ayers Hotels and a large number of independent properties earlier this year.
Leading the charge is Ellis Connolly, VP Sales Americas & Australia, who is an integral part of the new business development team and a trusted advisor and mentor to colleagues based in Dallas, where the company recently unveiled new office space. Connolly comes from a long-line of sales and marketing posts, including his most recent position at Cvent where he led the sales team focused on meetings and groups within the hospitality industry. He is a self-proclaimed “social media junkie” who is very active via @ellis_connolly where his nearly 15,000 followers look to him as a resource for industry insights.
Another noteworthy addition to the TrustYou family is Keri Dell, client experience manager, who hails from Google, and is responsible for directing the customer training and support team for TrustYou’s North American clients such as Fairmont, Marriott, Starwood and Trump Hotel Collection. Boasting equally impressive experience is Carlo Rich, field marketing manager, and the latest addition to the team. He was previously with Intuit, based out of Silicon Valley, which is best known for products such as Quickbooks and Turbotax. The USA team has doubled in recent months and TrustYou will be continuing the expansion of the sales and customer support team throughout the year.
Overseeing Dallas team on both the sales and marketing fronts is Alan Young, SVP of Marketing & Strategic Partnerships, who joined TrustYou in February 2013. The long-time industry veteran, who brings tremendous travel, technology and sales experience to the post, has three decades of in-depth industry experience and a proven track record in driving bottom-line results. Most recently he was the VP, field marketing, for Infor, the second largest supplier of information technology solutions to the global hotel and gaming industry.
April brought a travel-technology legend to the board as PhoCusWright Founder Philip Wolf was added to the TrustYou arsenal. Wolf, an accomplished entrepreneur credited with building the premier source for travel and hospitality intelligence, brings tremendous knowledge and highly sought-after expertise which TrustYou will leverage as it grows its global footprint.
The new team has been instrumental in the development and launch of The Reputation Machine campaign, a holistic approach to increasing reviews, content distribution, strategic marketing and driving revenue. Most recently the TrustYou Sabre Red App, which will be available to travel agents through the Sabre Red App Centre, was unveiled, allowing travel agents to quickly see how a hotel is ranked through guest feedback across all major user-generated review sites with the proprietary TrustScore; a first for a GDS to incorporate such a score for agents to make a better informed booking decision.
“Our long list of USA-based customers, coupled with the increasing need for a holistic, 360-degree approach to ORM and our new clients, was the catalyst for the significant expansion to our USA headquarters,” said TrustYou CEO and co-founder Ben Jost. “We are proud to do everything in-house, from development to customer service and training. Being active in 60 countries with more than 70 people working at TrustYou, we are confident we can support our international customer base, from small independent hotels to large well-known brands. We now have the bandwidth to exceed client expectations and execute the growth strategy that we are on target to accomplish this year both globally and in the very important US market.”
Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.
TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels. TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis. TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit www.trustyou.com.
©2013 TrustYou, All rights reserved.
of TrustYou Sabre Red App Delivers Tremendous Time Saving &
Transparency to Travel Agents; Agents Can View Hotels' Overall Ranking
Across All Guest-Review Platforms to Get a Comprehensive Look at How
Properties Fare Without Spending Hours Online / May 2013
the STR Report is to Revenue, TrustYou Comp Index is to Reputation;
Hotels See How They Measure Up - Number of Reviews, Overall Score,
Management Responses, Positive vs. Negative - All in One Report,
Platform-By-Platform Comparison on TripAdvisor, Expedia, Yelp!, Google+
and more / April 2013
Founder Philip Wolf Joins TrustYou Board; Wolf Embraces Entrepreneurial
Spirit & Innovative Tech-Driven Roots of Global Hospitality-Focused
Online Reputation Management Company / April 2013
Reviews & Revenue: TrustYou Launches Reputation Machine; Holistic
Approach to Online Reputation Management Outlined in New Webinar Series
/ April 2013
of Hotel Survey: From Pushing Paper to Post Stay Emails, Online Reviews
Now Trumping It All / March 2013
Appoints Travel & Tech Industry Veteran Alan Young Vice President
of Strategic Partnerships; Young to Lead Charge on Company's Aggressive
North American Growth Plans; Strategic Focus on Key Travel Sector
Relationships with Educational Emphasis on Increasing Importance of ORM
& Driving Results / February 2013
and TrustYou Partner to Provide Hotels a More Comprehensive Tool for
Monitoring Reviews; New Global Partnership Gives TrustYou Clients
Authorized Access to TripAdvisor Review Content / August 2012
Offers Free Guest Survey Tool to Hotels; Complimentary Product Enables
Capture, Analysis, Response and Integration of Reviews through a
Hotel's Own Site with Follow-up Push to Third-party Sites /